Conferences

Turning Social Media into Sales Seems to be Easier with Help.

February 5, 2014 | Megan English

We’ve already established in our post from yesterday afternoon that social media is easy to start, but hard to maintain, and even harder to maintain well. It seems as though, by analyzing our Pulse results, that more builders are leveraging outside help to manage, or at least supplement the management, of their social media efforts. […]

What Big Opportunity is Being Overlooked by 54% of Builders?

February 5, 2014 | Megan English

Whether you’re driving traffic to your website through online channels such as directories and paid search, or your simply putting your URL on signage and marketing materials, then you know that the fruit of your efforts comes in the form of an online lead. As more and more online leads start to trickle into your inbox, hiring […]

Social Media Goes Up. And Stays Up.

February 4, 2014 | Megan English

Its not news that home builders have embraced social media. However, we were shocked to learn that in the last 3 Pulse surveys, not one social media service included in our survey was used less than it was the year prior. This indicates that most of you that launched a Facebook page or a Twitter […]

4 out 5 Builders Track Online Lead Conversion. What’s Wrong with the 5th?

February 4, 2014 | Megan English

One of the many wonderful things about online marketing is measurability. While not everything that can be measured matters, few things matter more than where the leads that come into your website originate; specifically the prospects that turn into a sale. Google Analytics has a lot of fancy tricks and you can almost boil web visitors […]

The 5 Sales & Marketing Sessions You Can’t Miss at IBS 2014

January 28, 2014 | Megan English

The countdown continues and we’re less than a week away from our arrival at the International Builders’ Show in Las Vegas! Don’t get us wrong, the fancy dinners and occasional game of blackjack are great incentives to make the trip, but one of our favorite things about IBS is sitting in on as many education sessions […]

We’re Getting Excited…

January 22, 2014 | Megan English

The International Builders’ Show is less than 2 weeks away and we’re busy connecting the dots from the Marketing Pulse 2014 survey results. We had an amazing turnout of builders, marketing folks, and other industry professionals willing to share their online experiences from 2013 and provide some marketing projections for this upcoming year. If you’re […]

Take the Marketing Pulse Survey Today

December 18, 2013 | Megan English

There are two words in the world of online marketing that can make digital strategists alike beam with exaltation. Those words? Measurable data. Online initiatives often provide an insight to performance and consumer behavior not available with traditional marketing channels. Thanks to such tools as Google Analytics, we can track web traffic and conversions with […]

The Sales & Marketing Pulse Webcast – This Thursday

February 13, 2013 | Dennis O'Neil

At the 2013 International Builders’ Show in Las Vegas, I had the pleasure of presenting the results of our annual Sales & Marketing Pulse report with our partners, Shore Consulting. Jeff Shore and I presented the results to the crowd in Sales Central with standing room only. If you missed us at IBS, you’ve got […]

Thank You Pulse 2013 Attendees!

January 23, 2013 | Dennis O'Neil

The International Builders’ Show is off to an AWESOME start! This morning’s Pulse 2013 event was a huge success, with standing room only in Sales Central, as Dennis O’Neil and Jeff Shore shared a wealth of valuable data points pulled directly from our survey results. They touched on everything from the social media participation to […]

The Sales & Marketing Pulse 2013

December 12, 2012 | Dennis O'Neil

It’s back for 2013! As builders work to maximize the full potential of today’s recovering market, everyone is looking for a performance edge. To that end, we are excited to announce The Pulse 2013, a leading edge survey conducted by ONeil Interactive and Shore Consulting. This annual survey represents hundreds of new home sales and […]

The Sales & Marketing Pulse 2012 Report and Video

February 20, 2012 | Dennis O'Neil

In early January, Jeff Shore and I began an ambitious project to survey nearly 300 new home sales and marketing leaders about what’s hot, what’s not, and what’s really happening in the marketplace. This in-depth survey asked leaders specific questions about topics including negotiating frequency, salesperson turnover, social media use, and online leads. Because of […]

Coming up for Air

January 18, 2012 | Dennis O'Neil

I’ve spent the last 4 months solid working without a break or a breath. We’ve been launching some great new websites for builders, creating new features that no one’s ever seen, and we’re in the middle of a few additional projects that are really going to empower builders of all sizes to take control of […]

Effective Communication with Social Media

March 22, 2010 | Dennis O'Neil

On March 9th, I had the pleasure of speaking to over 200 new home sales and real estate professionals at SMC SalesCamp. My assigned topic was “Effective Communication with Social Media.” The videos below contain my full presentation. In this presentation, I was able to introduce the concept of Lead Curation – Creating an environment conducive to […]

It’s 2010, Do You Know Where Your Listings Are?

February 2, 2010 | Dennis O'Neil

“I’m not exactly sure how, but I think our listings get there.” It’s difficult to find a subject that’s less clear to most builders – How exactly do their community listings get distributed to directories on the web, and how do they change or improve their content, accuracy, placement, etc? New Home Feed is aiming […]

A Classic Moment at the International Builder Show

January 20, 2010 | Dennis O'Neil

If you were unable to make it to the Super Sales Rally at the International Builders Show, you missed an instantly classic performance by new home sales trainer Jeff Shore of Shore Forrest Sales Strategies and Jim Suth of D.R. Horton. I captured all but the first few seconds using my cell phone. The audio/video […]

Conferences

What Big Opportunity is Being Overlooked by 54% of Builders?

4 out 5 Builders Track Online Lead Conversion. What’s Wrong with the 5th?

The 5 Sales & Marketing Sessions You Can’t Miss at IBS 2014

We’re Getting Excited…

Take the Marketing Pulse Survey Today

The Sales & Marketing Pulse Webcast – This Thursday

Thank You Pulse 2013 Attendees!

The Sales & Marketing Pulse 2013

The Sales & Marketing Pulse 2012 Report and Video

Coming up for Air

It’s 2010, Do You Know Where Your Listings Are?

A Classic Moment at the International Builder Show

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