Every year we take a long, hard look at all the sales and marketing sessions on the IBS Education Grid and choose a few (5 to be exact) that we find to be the most compelling, cutting-edge, or just downright fun. It’s a daunting task, as there are so many great topics and even more […]
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Once upon a time, there was a new home builder, ABC Homes, who built the best new communities in all the land. Marketing Mike was in charge of sales and marketing for ABC Homes and was always looking to improve their digital strategy and online discoverability. Marketing Mike loved to attend the International Builders’ Show […]
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Have you registered for Extreme Makeover Live: Internet Marketing Edition yet? Just in case you’re still on the fence, here are our top 6 reasons you should submit to be considered. 1. You’ll get the chance to brand your company at the event. This is the International Builders’ Show, which means you’ll be on stage […]
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Take part in the most exciting education session at the 2016 International Builders’ Show. Extreme Makeover Live is your chance to get your marketing tuned up, live and on-stage. This can’t-miss session will take place on Wednesday, January 20 from 3:00 – 4:30 p.m. and you can get in on the action. […]
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It has been a busy 2015, and we’re just getting started. January included both the release of insights from ONeil Interactive’s 4th annual Pulse report and my Stand Out! presentation with Dawn Sadler at the International Builders’ Show. If you were not able to make it to our Sales Central presentation, you can download the […]
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If you have been following the annual Marketing Pulse over the past few years, you know we like to keep a close eye on the influence and effectiveness of social media campaigns. As a digital marketing agency specializing in the builder industry, it’s quite exciting to watch the community not only embrace Facebook, Google+, Twitter, […]
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Half of home shoppers are using mobile devices, but how do you make sure they find you on the small screen? Many people still feel like social media – Facebook included – isn’t necessary for marketing success. While that question can be debated, it doesn’t hurt to be found online outside of your website. Facebook […]
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Two years ago in this very blog, we referred to the Online Sales Counselor role as a “short-term solution…and a dependency drug we’re dealing to our sales teams.” It was one of ONeil Interactive’s most discussed (and hotly debated) posts to date, but were these remarks off base? The jury is still out, but it […]
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How are people going to find your website? You might have your own ideas, but the data says if you’re looking to be found online…it’s likely going to happen via Google. Don’t believe us? Put your seat belt on! Traffic coming from Google to builder websites jumped from 52% in 2013 up to 62% in […]
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It’s almost time for the International Builders’ Show! Like most sales and marketing pros, the education sessions are among our favorite things at IBS. This is second only to catching up with friends and colleagues. And as usual, there are so many good sessions on the schedule. Unfortunately, we cannot see them all. Below are our […]
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If you missed Dennis’s webinar in December, then we have some good news. “Facebook Fact & Fiction. Real Numbers. Real Engagement. More Sales” is now available on YouTube in its entirety, and you can watch in just 34 minutes. If you don’t see the video below, click here to watch it now. You can download […]
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The end of the year brings an extra kind of excitement for us data nerds. We’re reflecting on this year’s accomplishments and focused on next year’s goals, but we’re also excited about the hunt for hard numbers; the numbers that tell the story of marketing successes and failures in 2014, and point the way to […]
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Next Wednesday, December 17th at Noon Central Time, we are honored to be participating in Smart Touch Interactive’s professional webinar series. For about 40-45 minutes, we’ll be discussing builder social media participation trends, the measurable results they’ve seen (and not seen), and discuss specific tactics that have proved successful in driving traffic. I really, really, […]
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Even if builders are not saying it, they’re marketing like the home buying market has improved. With the exception of a small dip for Email Marketing in the Pulse 2013 data, each category of online marketing we asked about is getting more attention from builders each year. Because the Pulse Survey looks at primarily online initiatives, […]
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Builders responded to consumers demand for mobile usage in BIG way in 2013, with 86% now reporting having a mobile friendly website, up from 53% just a year ago. Like we stated in the Sales & Marketing Pulse 2013, not having a mobile website now puts you in the minority, and provides a uniquely poor […]
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