Builders Adopt the Mobile Web in a BIG Way


Builders responded to consumers demand for mobile usage in BIG way in 2013, with 86% now reporting having a mobile friendly website, up from 53% just a year ago. Like we stated in the Sales & Marketing Pulse 2013, not having a mobile website now puts you in the minority, and provides a uniquely poor experience for consumers visiting your website. If users have to pinch and zoom their way through your desktop website on their mobile device, they’ll probably be a bit disgruntled once they find what they’re looking for and even more likely, they’ll close out of the web browser before going even one page further.

Going mobile is a relatively affordable upgrade. The company that built your website can most likely create a simple, mobile friendly version. But if you’re in the market for a new website altogether, you may want to do some homework on the concept of Responsive Web Design (RWD). This is the method of building a website that looks good across all devices. Whether it’s a desktop computer with a gigantic flat screen, a laptop, a tablet or a mobile phone, your site is going to look it’s best on all of them if it’s built using responsive principles. Here’s a post we did last year that touches on the Mobile vs. Responsive debate. Or you can read the full article in the Nov/Dec 2013 edtion of Sales & Marketing Ideas Magazine (did we mention our own Dennis O’Neil wrote it?)

For more on mobile, check out this morning’s session The Empowered Client: How Social, Local, and Mobile are Transforming the Way Consumers Build and Renovate  from 8-9am in South 223.


Megan English

Megan English

Vice President

A homebuilding industry veteran and a marketer at heart, Megan makes it her mission get to the core of what you're trying to say and then find the best way to say it online. If you can get a few leads and laughs in the process, mission complete.