The 5 Sales & Marketing Sessions You Can’t Miss at IBS 2014

The countdown continues and we’re less than a week away from our arrival at the International Builders’ Show in Las Vegas!  Don’t get us wrong, the fancy dinners and occasional  game of blackjack are great incentives to make the trip, but one of our favorite things about IBS is sitting in on as many education sessions as we possibly can. There’s always a jam-packed schedule of sales and marketing seminars and we’ve found it can be tough to plan your next move, so we did a little homework on this year’s speakers. When you’re not hanging with us in Sales Central, here are some CAN’T MISS events we pulled from the event calendar.

1. The State of Social Media 2014 – Tuesday 2/4 from 1-2pm & 3-4pm in South 221

Join Chad Davis of NAHB, Jamie Gorski of Bozzuto Homes and Carol Morgan of mRelevance as they navigate the ever-evolving climate of social media and it’s presence in your marketing plan. Look out for real-world examples of how it’s being used effectively (and maybe not-so effectively).

Why we think you shouldn’t miss it:  This is a topic that is applicable to ANY size builder.

2. Elements of Effective Advertising – Wednesday 2/5 from 9:15-10am in Sales Central (South Hall 219)

Robert O’Shaughnessy of Graphic Language/New Home Feed and Tice Pell of Trulia use builder case studies to break down online display advertising and banner ads.

Why we think you shouldn’t miss it: Robert and Tice REALLY know their stuff when it comes to online marketing and there are some trends in display advertising that are making a big comeback for 2014.

3. 2014 Super Sales Rally: Maximum Download – Wednesday 2/5 from 10am-12:30pm in South 223

Myers Barnes, Jason Forrest of Forrest Performance Group, Mike Lyon of Mike Lyon Group, Kerry Mulcrone of Kerry & Co. and John Palumbo of The Sterling Group Inc. kick things into high gear during this highly anticipated event. Garner fresh perspective, savvy sales tips, and methods behind the madness of online lead conversion.

Why we think you shouldn’t miss it: The Sales Rally is always at the top of our list! High energy, lots of fun and full of takeaways (not to mention it’s the best place to see and be seen!)

4. 2014 Sales Management Summit: Taking Care of Business – Wednesday 2/5 from 1-2:30 in South 223

Melinda Brody of  Melinda Brody & Company, Inc., Meredith Oliver of Meredith Communications and  Jeff Shore of Shore Consulting lead you through all the facets of managing a sales team. From personal dynamics to lead conversion and sales effectiveness, these sales management masters provide expertise and insight.

Why we think you shouldn’t miss it: Jeff, Melinda and Meredith are the best in the biz when it comes to sales leadership and their advice is always applicable to everyday interaction.

5. Relationship Marketing for Custom Builders: Online Marketing Strategies to Attract, Educate, & Inspire Customer Action – Thursday 2/6 from 8-9am South 232

Dawn Sadler of Idea One Media speaks specifically to the Custom Home Builder market on how they can overcome the “handicap” of a non-traditional sales environment and provides tips on building relationships through online media to engage customers.

Why we think you shouldn’t miss it: Dawn is another one of our industry faves and if you’re a custom builder, these ideas can really set you apart from and, in some instances, even put you on level ground with production builders.

These are just a few of the sessions that peaked our interest. Where will you be during IBS this year? Tell us! Text PULSE to 313131, follow us on Twitter @oneilinteractivLike us on Facebook, and Subscribe to our blog to share your whereabouts throughout the week and to keep tabs on teasers from our 2014 Marketing Pulse Report. ONeil Interactive  will be in Sales Central sponsoring the charging station so make sure to carve out a few minutes to stop by.




Megan English

Megan English

Vice President

A homebuilding industry veteran and a marketer at heart, Megan makes it her mission get to the core of what you're trying to say and then find the best way to say it online. If you can get a few leads and laughs in the process, mission complete.