March 23, 2020 |
Accurate business metrics have never been more important. In the last couple weeks there have been many conversations and opinions about what is actually happening in the housing market. Is traffic up or down? Are leads up or down? Are form completions of the generic variety, or are prospects actually inquiring about your communities and […]
Read More »March 19, 2020 |
While we are all doing our best to practice social distancing, a lot of people are staying home. They are cooped up with their families and taking an extra close look at their surroundings. Anyone who was contemplating a move in the near future will definitely want to move after being at home for so […]
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We’re celebrating! 🍾 Professional Builder Magazine has included Megan English amongst the esteemed Forty Under 40 class of 2020. Color me biased, but I can’t think of anyone more deserving of this honor. Megan first became part of the home building industry in 2005 as a representative for a new home directory magazine. At the end […]
Read More »February 28, 2020 |
The strategies behind Home builder marketing efforts on Facebook and Google continue to shift as both companies continue to increase the power of their AI. In January, Facebook released a way for users to see what information it tracks and gathers from people when they’re not on Facebook. You can check out your own data […]
Read More »February 20, 2020 |
Last month, I was thrilled to be making my first trip to the International Builders’ Show. (Also a bit nervous, terrified and anxious.) While there, I was also going to be part of my first-ever Education Session at IBS. (Hence: nervous, terrified and anxious.) Usually part of the “hold down the fort” crew back in […]
Read More »February 20, 2020 |
We like to consider paid search efforts to be the “sprint” of marketing efforts in comparison with other digital marketing avenues (SEO would be considered a “marathon”). A paid search account and campaigns can be set up for most businesses fairly quickly and basically guarantees that the business website can appear in the search results […]
Read More »February 13, 2020 |
It’s no secret that Google is constantly making changes to the search algorithm and the way they display search results. We noticed this past week a new “Search by Photos” option appeared for certain queries. This is a game changer for new home builders who want a chance to be able to visually showcase their […]
Read More »February 4, 2020 |
We’re excited to introduce you to Jennifer Fisher! As our Office Manager, Jennifer keeps us on track with all of our office needs. Describe what you do at ONeil Interactive in one or two sentences. As the Office Manager, I’m in charge of HR and client bookkeeping duties as well as general office management (which often […]
Read More »January 26, 2020 |
The 2020 International Builders Show just wrapped-up and I am intoxicated by the possibilities the future holds for our industry. It’s no surprise my time at the show is almost completely spent in Sales Central, the sales and marketing education sessions, or connecting with the sales and marketing pros in attendance. This year just kept […]
Read More »January 20, 2020 |
Get social at the International Builders’ Show this year! Join the #ONeilChallenge, our #IBS2020 photo scavenger hunt, for a chance to win some awesome tech and help us reach our charitable donation goal for the Habitat for Humanity Australia Emergency Bushfire Appeal. Details below! How to enter: Take a photo with an item from the […]
Read More »January 15, 2020 |
It’s baaaaacccckk! The International Builders’ Show is kicking off in Las Vegas next week and we dug way into the archives to determine that ONeil Interactive has been dishing out our top picks for “Can’t Miss” education sessions since IBS 2014. Each year the task of narrowing the session options gets harder and harder with […]
Read More »January 15, 2020 |
We know after your first full day at the International Builders’ Show on Tuesday, you’re going to need some motivation to get moving. Here’s what we suggest to perk you up and get your brain back on track. Follow us on Twitter for daily reminders and access the full list of our faves here. What’s the […]
Read More »January 15, 2020 |
It’s Thursday, the final day of the International Builders’ Show, are you still hanging on? There’s still some amazing knowledge nuggets on the agenda so don’t lose steam now! These sessions will help end your week at IBS 2020 on a high note. Business Transformation for the Post-Digital Age Speakers: Game Changer- Tom Goodwin, Zenith Media Thursday, […]
Read More »January 10, 2020 |
We love making Homefiniti better and it shows. We made hundreds of Homefiniti improvements and optimizations last year, but instead sharing every nerdy detail, we’ve collected just a few of our favorites. January Custom Page Templates New ability to specify a custom layout when adding Pages. This feature allows for better functionality of specially designed […]
Read More »December 30, 2019 |
As 2019 is coming to close, it’s time to look back on a great year. We’re so grateful to have our Team working hard every day to help our mission in bringing the necessary marketing tools to our clients. We can’t wait for an even better 2020!  Adam got to visit Habitat for Humanity […]
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This series has shared plenty of words on home builder video, including a guide to being on camera, so this time we’re digging right into samples and inspiration. When deciding what kind of video is right for you, remember that all of the samples can be blended together and be produced as simple or as […]
Read More »November 15, 2019 |
We know that a new website is a big investment, not just in money, but in the time and effort of your team. So when you decide to make the leap and take on a new website project, you want to feel confident it’s the right time. When is the right time for a homebuilder […]
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Hold on! Do not panic…. We know being on camera can be a scary thing, but let’s face it: Video is one of the most engaging marketing tools there is. Now is the time to jump on the bandwagon of video marketing. We are breaking down the steps to get you comfortable on camera so […]
Read More »November 4, 2019 |
Overall the third quarter of 2019 looked good on both Facebook and Google. Megan and Dennis recently had the opportunity to travel to Facebook to continue to build ONeil Interactive’s relationship as an official Facebook Marketing Partner. While our Search Conversion manager has been hard at work optimizing campaigns to be in accordance with the […]
Read More »October 30, 2019 |
I ended the previous chapter in this series with some thoughts about the difficulties builders experience when it comes to video. Builders experience progress paralysis with video, not due to a lack of tools and know-how, but because they lack a clarity of purpose. The purpose of your quest for video is what drives every […]
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