Websites for Home Builders, Marketing for Home Builders

Why Your Brand Term Shouldn’t Be Your Paid Search Strategy

February 20, 2020 | Stacey Titemore

We like to consider paid search efforts to be the “sprint” of marketing efforts in comparison with other digital marketing avenues (SEO would be considered a “marathon”). A paid search account and campaigns can be set up for most businesses fairly quickly and basically guarantees that the business website can appear in the search results […]

Google Includes Photos in Search Results for New Homes

February 13, 2020 | Stacey Titemore

It’s no secret that Google is constantly making changes to the search algorithm and the way they display search results. We noticed this past week a new “Search by Photos” option appeared for certain queries. This is a game changer for new home builders who want a chance to be able to visually showcase their […]

Meet Jennifer – Our New Office Manager

February 4, 2020 | Megan English

We’re excited to introduce you to Jennifer Fisher! As our Office Manager, Jennifer keeps us on track with all of our office needs. Describe what you do at ONeil Interactive in one or two sentences. As the Office Manager, I’m in charge of HR and client bookkeeping duties as well as general office management (which often […]

The IBS2020 Recap: Titans Clash, Unicorns Shine, and Quint Lears Awes

January 26, 2020 | Dennis O'Neil

The 2020 International Builders Show just wrapped-up and I am intoxicated by the possibilities the future holds for our industry. It’s no surprise my time at the show is almost completely spent in Sales Central, the sales and marketing education sessions, or connecting with the sales and marketing pros in attendance. This year just kept […]

Join the #ONeilChallenge at IBS 2020!

January 20, 2020 | Jenna Schwartz

Get social at the International Builders’ Show this year! Join the #ONeilChallenge, our #IBS2020 photo scavenger hunt, for a chance to win some awesome tech and help us reach our charitable donation goal for the Habitat for Humanity Australia Emergency Bushfire Appeal. Details below! How to enter: Take a photo with an item from the […]

Tuesday’s Can’t Miss Sales and Marketing Sessions – IBS 2020

January 15, 2020 | Megan English

It’s baaaaacccckk! The International Builders’ Show is kicking off in Las Vegas next week and we dug way into the archives to determine that ONeil Interactive has been dishing out our top picks for “Can’t Miss” education sessions since IBS 2014. Each year the task of narrowing the session options gets harder and harder with […]

Wednesday’s Can’t Miss Sales and Marketing Sessions – IBS 2020

January 15, 2020 | Megan English

We know after your first full day at the International Builders’ Show on Tuesday, you’re going to need some motivation to get moving. Here’s what we suggest to perk you up and get your brain back on track. Follow us on Twitter for daily reminders and access the full list of our faves here. What’s the […]

Thursday’s Can’t Miss Sales and Marketing Sessions – IBS 2020

January 15, 2020 | Megan English

It’s Thursday, the final day of the International Builders’ Show, are you still hanging on? There’s still some amazing knowledge nuggets on the agenda so don’t lose steam now! These sessions will help end your week at IBS 2020 on a high note. Business Transformation for the Post-Digital Age Speakers: Game Changer- Tom Goodwin, Zenith Media Thursday, […]

How We Improved Homefiniti in 2019

January 10, 2020 | Jenna Schwartz

We love making Homefiniti better and it shows. We made hundreds of Homefiniti improvements and optimizations last year, but instead sharing every nerdy detail, we’ve collected just a few of our favorites. January Custom Page Templates New ability to specify a custom layout when adding Pages. This feature allows for better functionality of specially designed […]

Our Year in Photos and Video 2019

December 30, 2019 | Megan English

As 2019 is coming to close, it’s time to look back on a great year. We’re so grateful to have our Team working hard every day to help our mission in bringing the necessary marketing tools to our clients. We can’t wait for an even better 2020! Adam got to visit Habitat for Humanity […]

Builder Video Examples & Inspiration : How a Home Builder Designs the Best Website

November 17, 2019 | Dennis O'Neil

This series has shared plenty of words on home builder video, including a guide to being on camera, so this time we’re digging right into samples and inspiration. When deciding what kind of video is right for you, remember that all of the samples can be blended together and be produced as simple or as […]

When is it time for a new website? : How a Home Builder Designs the Best Website

November 15, 2019 | Jenna Schwartz

We know that a new website is a big investment, not just in money, but in the time and effort of your team. So when you decide to make the leap and take on a new website project, you want to feel confident it’s the right time. When is the right time for a homebuilder […]

A Guide to Not Being Awkward on Camera : How a Home Builder Designs the Best Website

November 7, 2019 | Megan English

Hold on! Do not panic…. We know being on camera can be a scary thing, but let’s face it: Video is one of the most engaging marketing tools there is. Now is the time to jump on the bandwagon of video marketing. We are breaking down the steps to get you comfortable on camera so […]

Third Quarter 2019 Digital Marketing Trends for Homebuilders

November 4, 2019 | Molly White

Overall the third quarter of 2019 looked good on both Facebook and Google. Megan and Dennis recently had the opportunity to travel to Facebook to continue to build ONeil Interactive’s relationship as an official Facebook Marketing Partner. While our Search Conversion manager has been hard at work optimizing campaigns to be in accordance with the […]

Video is Simply not Easy : How a Home Builder Designs the Best Website

October 30, 2019 | Dennis O'Neil

I ended the previous chapter in this series with some thoughts about the difficulties builders experience when it comes to video. Builders experience progress paralysis with video, not due to a lack of tools and know-how, but because they lack a clarity of purpose. The purpose of your quest for video is what drives every […]

Market Leaders vs. Market Followers

October 28, 2019 | Dennis O'Neil

Responding to market trends is a necessity for most businesses. Consumers are the market and therefore are the ones generally viewed as responsible for creating it. Unless profit, or staying in business at all, is not a requirement, companies pay attention to the needs and wants of their customers. Consider then, what limited control that […]

AMP Up Your Emails

October 24, 2019 | Jessie Campbell

Sometimes I relate building emails to building websites 20 years ago. They’re made using tables (an old and rigid format), there’s inconsistent coding support, and they have limited interactivity. So when attending Litmus Live in Boston earlier this month I hoped to learn some new tips and upcoming tech in the email world. Besides all […]

Content. Great Content. Lots of Content : How a Home Builder Designs the Best Website

October 17, 2019 | Dennis O'Neil

When a home shoppers leaves your website, what phrase would you rather them utter the next day? Builder, who? Builder X has a beautiful website! Builder X builds beautiful homes! I’m always up for a spirited debate, but I’m hoping you went with option 3. Your website’s job is to support your organization — to […]

Litmus Live Recap

October 17, 2019 | Molly White

If you were watching our Instagram stories, you know that I spent the end of last week attending Litmus Live in Boston. Two days of being entrenched in and surrounded by emails. That sentence doesn’t sound nearly as enticing as it actually was. This is THE conference to attend if you’re looking to up your […]

Your Design. Your Values : How a Home Builder Designs the Best Website

October 9, 2019 | Dennis O'Neil

All design is a demonstration of values. The website design process involves decisions on the arrangement of information and assets. The decisions on the placement, prominence, and presence of an element are a manifestation of what you value, how you see your customer, and what you think they want, or should want, to experience. If we […]

Blog

Why Your Brand Term Shouldn’t Be Your Paid Search Strategy

Google Includes Photos in Search Results for New Homes

Meet Jennifer – Our New Office Manager

The IBS2020 Recap: Titans Clash, Unicorns Shine, and Quint Lears Awes

Join the #ONeilChallenge at IBS 2020!

Tuesday’s Can’t Miss Sales and Marketing Sessions – IBS 2020

Wednesday’s Can’t Miss Sales and Marketing Sessions – IBS 2020

Thursday’s Can’t Miss Sales and Marketing Sessions – IBS 2020

How We Improved Homefiniti in 2019

Our Year in Photos and Video 2019

Builder Video Examples & Inspiration : How a Home Builder Designs the Best Website

When is it time for a new website? : How a Home Builder Designs the Best Website

A Guide to Not Being Awkward on Camera : How a Home Builder Designs the Best Website

Third Quarter 2019 Digital Marketing Trends for Homebuilders

Video is Simply not Easy : How a Home Builder Designs the Best Website

Market Leaders vs. Market Followers

AMP Up Your Emails

Content. Great Content. Lots of Content : How a Home Builder Designs the Best Website

Litmus Live Recap

Your Design. Your Values : How a Home Builder Designs the Best Website

Subscribe

Categories

Archives