Tuesday’s Can’t Miss Sales and Marketing Sessions – IBS 2020

It’s baaaaacccckk! The International Builders’ Show is kicking off in Las Vegas next week and we dug way into the archives to determine that ONeil Interactive has been dishing out our top picks for “Can’t Miss” education sessions since IBS 2014.

Each year the task of narrowing the session options gets harder and harder with a buffet of talented speakers and compelling content. Alas, we combed the sales and digital marketing class schedule to help you build your ideal itinerary for each day. Follow us on Twitter for daily reminders and access the full list of our faves here.

Marketing or Sales: Whose Job Is It Anyway?
Speakers: Quint Lears, NewHomeSales.com, Anya Christanthon, New Home Construction Podcast, and Kimberly Mackey, New Homes Solutions Consulting
Tuesday, January 21 | 9:15 – 10:15 AM
Location: LVCC – South 221
Why it’s Can’t Miss: If you’ve been in the business of new homes for as long as we have, you’ve most certainly witnessed the age old tug-of-war between sales and marketing. This session will help de-blur these two very distinct organizational roles and unite them on the common goal of more leads and more sales. Did we mention this energetic panel of speakers is a great way to start your first morning at IBS 2020?

Successes & Failures of Niche Marketing to Multicultural, Single & Generational Buyers
Speakers: Tanner Ross, SmartTouch Interactive and Evie Tavarez, Blackburn Communities
Tuesday, January 21 | 11:00 AM – 12:00 PM
Location: LVCC – South 221
Why it’s Can’t Miss: Let’s face it, targeting the right audience with your message can be the biggest challenge marketers face. While we have more data than ever on who buys our homes, putting that data to good use can be tricky (and in some cases, illegal!) These two industry professionals will help close the marketing gap on some of the most coveted demographics in today’s marketplace.

Right-Sizing Your Website for Your Specific Needs
Speakers: Dennis O’Neil, ONeil Interactive and Robert Cowes, Smart Touch Interactive
Tuesday, January 21 | 11:45 AM – 12:15 PM
Location: LVCC – Tech Bytes A – South 229
Why it’s Can’t Miss: We get asked all the time how much is too much information to share on your website. Our answer? It depends. This session will help you determine what content needs to be on your website to help achieve your business goals.

Marketing by the Numbers: Skyrocket Your Sales & Marketing ROI with Fail-Proof Metrics
Speakers: Meredith Oliver, Meredith Communications, Dave Betcher, ECI Software Solutions, and Matt Riley, Group Two
Tuesday, January 21 | 12:45 – 1:45 PM
Location: LVCC – South 233
Why it’s Can’t Miss: Plain and simple, we’re data nerds. With the right tracking and thoughtful analysis, marketing metrics can lead to better decision making. This sessions dives into what data points matter and how you stack up with other builders.

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Megan English

Megan English

Vice President

A homebuilding industry veteran and a marketer at heart, Megan makes it her mission get to the core of what you're trying to say and then find the best way to say it online. If you can get a few leads and laughs in the process, mission complete.