Two years ago in this very blog, we referred to the Online Sales Counselor role as a “short-term solution…and a dependency drug we’re dealing to our sales teams.” It was one of ONeil Interactive’s most discussed (and hotly debated) posts to date, but were these remarks off base? The jury is still out, but it […]
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How are people going to find your website? You might have your own ideas, but the data says if you’re looking to be found online…it’s likely going to happen via Google. Don’t believe us? Put your seat belt on! Traffic coming from Google to builder websites jumped from 52% in 2013 up to 62% in […]
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For many many years now, marketers have been beating the social media drum. With hesitation, many home builders have adopted some level of social media in their overall strategy. Even today, and rightfully so, we’re so often asked about the ROI of social media. Does it work? Does it help? What networks do we have […]
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All marketing budgets have their limits. I wish we could do it all. There are so many amazing opportunities in digital marketing, deciding where best to utilize those limited resources is not an easy decision. The best answers can only be given based on a personalized review of circumstances and goals, but the question is so […]
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We’re now in our 4th year of Builder Web Stats reporting, and this may be the last time we include a global bounce rate statistic. After logging more than 10,000,000 page views, the ability to learn something valuable from this number alone may not be possible. “How does our bounce rate compare with other builders?” […]
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Builders responded to consumers demand for mobile usage in BIG way in 2013, with 86% now reporting having a mobile friendly website, up from 53% just a year ago. Like we stated in the Sales & Marketing Pulse 2013, not having a mobile website now puts you in the minority, and provides a uniquely poor […]
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We’ve already established in our post from yesterday afternoon that social media is easy to start, but hard to maintain, and even harder to maintain well. It seems as though, by analyzing our Pulse results, that more builders are leveraging outside help to manage, or at least supplement the management, of their social media efforts. […]
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Whether you’re driving traffic to your website through online channels such as directories and paid search, or your simply putting your URL on signage and marketing materials, then you know that the fruit of your efforts comes in the form of an online lead. As more and more online leads start to trickle into your inbox, hiring […]
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Its not news that home builders have embraced social media. However, we were shocked to learn that in the last 3 Pulse surveys, not one social media service included in our survey was used less than it was the year prior. This indicates that most of you that launched a Facebook page or a Twitter […]
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One of the many wonderful things about online marketing is measurability. While not everything that can be measured matters, few things matter more than where the leads that come into your website originate; specifically the prospects that turn into a sale. Google Analytics has a lot of fancy tricks and you can almost boil web visitors […]
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This past June marked the 30th month since we began tracking analytics for the Builder Web Stats report. The data comes completely from United States based home builders, but the reports have been reviewed by thousands of builders in nearly 30 countries, providing a much needed benchmark of performance and an indicator of consumer behavior. […]
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Whether it’s viewed as overall consumer confidence or just a general behavioral shift in how home buyers shop, website visits, across all devices, continue to rise. Builders we meet are looking to take advantage of this exposure by converting passive page viewers to hard leads. We’ve plastered every page of the site with simplified lead forms and sales […]
Read More »Every 6 months, we release our Builder Web Stats report reporting on average home builder website traffic statistics. This most recent report was included as part of the annual Sales & Marketing Pulse report. The Builder Web Stats infographic is a built from the Google Analytics data of many dozens of builders, and our data […]
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It’s back for 2013! As builders work to maximize the full potential of today’s recovering market, everyone is looking for a performance edge. To that end, we are excited to announce The Pulse 2013, a leading edge survey conducted by ONeil Interactive and Shore Consulting. This annual survey represents hundreds of new home sales and […]
Read More »Can you believe a year has come and gone since we last conducted the Sales & Marketing Pulse survey? Well, Builder Web Apps and Shore Consulting are at it again and we need the input of all those new home sales & marketing professionals out there. Last year’s Pulse results shed light on marketing strategies […]
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