Builder Web Stats – How are Home Builder Websites Performing?

Every 6 months, we release our Builder Web Stats report reporting on average home builder website traffic statistics. This most recent report was included as part of the annual Sales & Marketing Pulse report.

The Builder Web Stats infographic is a built from the Google Analytics data of many dozens of builders, and our data sample increases as more and more builders opt-in to the report.

Average Home Builder Website Performance
Home Builder Website Performance Statistics

There’s a number of things we can learn from this new data, but a few key points stand out to us:

Mobile! -It’s not a surprise that builder traffic from mobile devices continue to increase, but wow! When we started tracking this in January of 2011, mobile traffic was at 6.2%. That’s quite the difference to December’s 27.7%. Ignore mobile traffic at your own peril.

The Googlemonster – Most traffic to builder websites continues to originate from search engines, the lion’s share going to Google. No matter the effort of driving direct traffic to your website, it’s clear that search engines continue to be consumer’s primary engine of discovery. SEO and Paid Search are crucial components of your online marketing strategy.

Visits Trend – Overall traffic was unusually up in Summer. The fourth quarter slowed from the months prior as usual, but it stayed at levels above those before summer. This would seem to indicate an overall increase in builder web traffic… an indicator of increased consumer interest.

We can’t wait to see what happens in the next report! Forward!


Dennis O'Neil

Dennis O'Neil

President

Dennis has spent over 19 years using the internet to sell and market new homes. He blogs about internet marketing for home builders here, wrote a book about technology's impact on the sales process, and is a respected speaker on advanced internet marketing and the online sales process.