Every 6 months, we release our Builder Web Stats report reporting on average home builder website traffic statistics. This most recent report was included as part of the annual Sales & Marketing Pulse report. The Builder Web Stats infographic is a built from the Google Analytics data of many dozens of builders, and our data […]
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A few week ago Jeremiah Owyang (@jowyang) tweeted a photo from inside the Hyatt Hotel in Santa Clara, CA. The photo, as you can see below shows how the hotel manager rolls around the hotel while remaining stationary. As you can see, this rolling stand with an iPad mounted on top allows the hotel manager […]
Read More »Part of the survey of 277 sales & marketing leaders by Builder Web Apps and Shore Consulting, dove into how marketing efforts correlated to achieving their teams’ sales goals. We focused questions on such budget items as social media and online marketing and the numbers don’t lie. Builders with a mobile website exceeded 2012 business […]
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If you’re not familiar with Yelp, you will be soon. Yelp is an online directory of consumer reviews. It’s most famously known for it’s restaurant reviews, but has expanded to support almost any business type over the last couple years. We’ve always recommended adding community locations to Yelp, as it’s free, and it’s part of a “cover […]
Read More »Google’s released some more studies about consumers and mobile behavior. While some of the study’s results are not-so-groundbreaking, there are definitely some noteworthy points. In a previous post we discussed how it’s important to plan for a multi-screen experience for the home shopper, but this report details more about the impacts of ignoring the trend. Here are some key […]
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We’ve been a big proponent of mobile websites for home builders for many years. And some of our recent reports show how consumers are increasingly using mobile phones in their new home searches. A recent study released by Google backs up not only the importance of mobile in your web strategy, but the importance of […]
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Every six months the Builder Web Apps crew taps into Google Analytics in a BIG way. We collect thousands of points of data across builders of various sizes to update our Average Home Builder Website Performance infographic. Our latest update below shows the continuation of a few big trends and some additional crystal clear decision […]
Read More »If you’re not familiar with the concept of visual search, its the process of searching from information using a picture. Google Goggles is the most prime example. Google Googles lets you snap a picture of something using your phone’s camera, and then Google searches for more information about whatever you took a picture of. If […]
Read More »In early January, Jeff Shore and I began an ambitious project to survey nearly 300 new home sales and marketing leaders about what’s hot, what’s not, and what’s really happening in the marketplace. This in-depth survey asked leaders specific questions about topics including negotiating frequency, salesperson turnover, social media use, and online leads. Because of […]
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Just like every market is different, every builder is different. This means how best to judge a successful campaign or online initiative will be different for every builder. Despite my best efforts to convince builders to compete against themselves when determining their success, most builders still ask, “So how am I doing compared to other […]
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Its no secret I’m a big fan of what opportunities the mobile web presents for home builders. What I didn’t quite expect was a recent wake-up call on how closely email marketing is linked to mobile. We recently sent out an email promotion for an apartment management client. The day after the email went out […]
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QR Codes seem to be all the talk these days, picking up a tremendous amount of steam in the last year especially. The companies that sell this free technology are making claims about how “QR Codes are the future”, “QR Codes are a ‘must-have’”, “QR Codes Saved my Life,” etc. If QR Codes are truly […]
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Over the years I’ve written down a number of opinions about the mobile Internet and home builders. In 2008, I wrote Homebuilder Mobile Marketing with Google discussing the impact Google’s Android platform would have on mobile usage (now with the greatest market share). In 2009, I wrote about how Foursquare would impact mobile real estate marketing. […]
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The mobile Internet is still a young frontier for builders. While directories and large brokerages have invested in mobile apps beginning a couple years ago, most builders have just begun to dip their toe in the water. The benefit to a company with an “innovator/early adopter” approach to marketing technology is that, while they pay the occasional […]
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I’m not normally one for drama, but I’m not sure the message is really reaching the industry. In the past I’ve written about home builder mobile marketing and how to use Foursquare for real estate. Thankfully, a group called Mobile Future has put together a great “Did You Know?” type video with some sobering stats […]
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