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A New High Performance Website for a High Performance Builder

August 13, 2016 | Jenna Schwartz

This week we launched a brand new website for Insight Homes. A leading new home builder in Southern Delaware, Insight Homes prides themselves on their industry-leading energy efficiency, backed by their building science, smart engineering, and homeowner utility bills under $100/mo. Built on our Homefiniti platform, this new website is fast, user-friendly, and all about […]

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A Fun, Successful Night Out at the 2015 MAX Awards

May 3, 2016 | Jenna Schwartz

On April 28, we took a break from building awesome websites and launching captivating digital marketing campaigns to celebrate the best of our industry at the 2015 Maryland Building Industry Association MAX Awards. Think Oscars plus Emmys plus New Home Builders, and you’ve got the MBIA MAX Awards. (And look, we clean up pretty nice.) […]

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Pets of ONeil Interactive

March 11, 2016 | Jenna Schwartz

At ONeil Interactive we’re not just digital marketers and web developers, but also the proud pet parents of some of the cutest cats, dogs and rabbits maybe anywhere. So read on to find out a little more about the Pets of ONeil Interactive. (Warning: cute pictures ahead.)   P.B. Fluff aka Puff Age: 1 Adopted […]

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Top 5 Can’t-Miss Builders’ Show Sessions

January 13, 2016 | Megan English

Every year we take a long, hard look at all the sales and marketing sessions on the IBS Education Grid and choose a few (5 to be exact) that we find to be the most compelling, cutting-edge, or just downright fun. It’s a daunting task, as there are so many great topics and even more […]

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Extreme Makeover Live: A Fairytale

December 7, 2015 | Jenna Schwartz

Once upon a time, there was a new home builder, ABC Homes, who built the best new communities in all the land. Marketing Mike was in charge of sales and marketing for ABC Homes and was always looking to improve their digital strategy and online discoverability. Marketing Mike loved to attend the International Builders’ Show […]

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Top 6 Reasons to Register for Extreme Makeover Live

November 18, 2015 | Jenna Schwartz

Have you registered for Extreme Makeover Live: Internet Marketing Edition yet? Just in case you’re still on the fence, here are our top 6 reasons you should submit to be considered. 1. You’ll get the chance to brand your company at the event. This is the International Builders’ Show, which means you’ll be on stage […]

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Extreme Makeover Live: Internet Marketing Edition

November 6, 2015 | Jenna Schwartz

Take part in the most exciting education session at the 2016 International Builders’ Show. Extreme Makeover Live is your chance to get your marketing tuned up, live and on-stage. This can’t-miss session will take place on Wednesday, January 20 from 3:00 – 4:30 p.m. and you can get in on the action.       […]

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Essential Ingredients for a Successful Blog Post

September 11, 2015 | Jenna Schwartz

You probably already know how important content marketing is for your business; especially blogging, which can help increase search engine rankings and generate more leads. But blogging is more than just giving your customers information. Here are 9 essential ingredients to help you take your business blog from so-so to share-worthy and successful. Attention-Grabbing Headline […]

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Google Analytics: Getting Rid of Pesky Spam Site Data

August 24, 2015 | Stacey Titemore

If you’re using Google Analytics to track your website traffic you’ve probably come across sites like semalt.com, floating-share-buttons.com or get-free-traffic-now.com in your traffic reports. But…what are these referral sites? Is this legitimate traffic to my website? Does this affect the rest of my Google Analytics data? How do I remove these sites from my Google […]

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Content Marketing: You’re Doing It Wrong

August 6, 2015 | Megan English

Don’t worry, it’s not your fault, you may not even be doing it at all. Maybe you just don’t know what the heck it is (hold on…we’ll explain). At any rate, content marketing has a lot of buzz, a vast definition and a big, fat gray area when it comes to results. Let’s break down […]

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ONeil Interactive Enjoys a Big Night at the MAX Awards!

May 18, 2015 | Beverly Bankert

The end of 2014 marked another banner year at ONeil Interactive. We welcomed new clients. We expanded our expert team.  And, most notably, we launched websites and digital marketing campaigns that reinforce our organization’s guiding passion and mission — to develop innovative solutions that connect homebuilders and prospective buyers. But all work and no play […]

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The Marketing Pulse, Stand Out, and IBS 2015

February 9, 2015 | Dennis O'Neil

It has been a busy 2015, and we’re just getting started. January included both the release of insights from ONeil Interactive’s 4th annual Pulse report and my Stand Out! presentation with Dawn Sadler at the International Builders’ Show. If you were not able to make it to our Sales Central presentation, you can download the […]

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Social media hits its stride.

January 22, 2015 | Beverly Bankert

If you have been following the annual Marketing Pulse over the past few years, you know we like to keep a close eye on the influence and effectiveness of social media campaigns. As a digital marketing agency specializing in the builder industry, it’s quite exciting to watch the community not only embrace Facebook, Google+,  Twitter, […]

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Facebook is Your Bridge to Mobile Users

January 21, 2015 | Adam Van Bavel

Half of home shoppers are using mobile devices, but how do you make sure they find you on the small screen? Many people still feel like social media – Facebook included – isn’t necessary for marketing success. While that question can be debated, it doesn’t hurt to be found online outside of your website. Facebook […]

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To OSC, or not to OSC.

January 20, 2015 | Beverly Bankert

Two years ago in this very blog, we referred to the Online Sales Counselor role as a “short-term solution…and a dependency drug we’re dealing to our sales teams.” It was one of ONeil Interactive’s most discussed (and hotly debated) posts to date, but were these remarks off base? The jury is still out, but it […]

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Google, Mobile, and World Domination

January 20, 2015 | Adam Van Bavel

How are people going to find your website? You might have your own ideas, but the data says if you’re looking to be found online…it’s likely going to happen via Google. Don’t believe us? Put your seat belt on! Traffic coming from Google to builder websites jumped from 52% in 2013 up to 62% in […]

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Did You Miss the Facebook Webinar?

January 4, 2015 | Dennis O'Neil

If you missed Dennis’s webinar in December, then we have some good news. “Facebook Fact & Fiction. Real Numbers. Real Engagement. More Sales” is now available on YouTube in its entirety, and you can watch in just 34 minutes. If you don’t see the video below, click here to watch it now. You can download […]

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Take the Marketing Pulse Survey Today

December 22, 2014 | Dennis O'Neil

The end of the year brings an extra kind of excitement for us data nerds. We’re reflecting on this year’s accomplishments and focused on next year’s goals, but we’re also excited about the hunt for hard numbers; the numbers that tell the story of marketing successes and failures in 2014, and point the way to […]

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Facebook Webinar: Wed, December 17th at Noon CT

December 12, 2014 | Dennis O'Neil

Next Wednesday, December 17th at Noon Central Time, we are honored to be participating in Smart Touch Interactive’s professional webinar series. For about 40-45 minutes, we’ll be discussing builder social media participation trends, the measurable results they’ve seen (and not seen), and discuss specific tactics that have proved successful in driving traffic. I really, really, […]

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