Intro to the Case:
Recently, ONeil Interactive published a case study based on one of our clients, a well-respected home builder, and one of our latest marketing tools, “Follow.”
Follow generates thousands of individual Facebook ads — no less than one for every community, floor plan, and inventory home a builder has available for sale. Follow tracks what home shoppers are viewing on a builder’s website, and then encourages these shoppers to come back through the ads it generates on Facebook. We know the home shopping process is a long one. Encouraging prospects to come back for another look improves the ROI of your digital marketing. The case study is based on a 60 day period.
Not only did these ads deliver a click-through rate of 4.96%, Follow more notably delivered traffic quality at the highest level — with time-on-site and pages-per-visit performance exceeding that of regular Facebook advertising. Additionally, Follow visitors had the lowest bounce rate of all volume traffic sources at just 2.27%! To find out more about Follow and the results it produced, download the case study!
Special thanks to our client who paved the way for some awesome data to share!
Home shoppers clicked, our champagne glasses clinked, and Follow earned a MAX award for “Outstanding Use of New Technology” by the Sales & Marketing Council of the Maryland Building Industry Association! Contact us here to learn more about Follow, and how it will improve your remarketing ROI.