Have you browsed the latest issue of Sales and Marketing Ideas Magazine? If so (or even if you haven’t) turn to page 34 where you’ll find ONeil Interactive’s very own Dennis O’Neil featured in this month’s Tech Zone. We’ve often discussed our preference toward Responsive Web Design and its position in the sphere of builder […]
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Google recently published a report called The Customer Journey to Online Purchase that includes some excellent insights on how consumers use the Internet and interact with the marketing they encounter. Google has charted those marketing tools based on their use by consumers in relationship to the purchase decision; The lower the number, the more likely this […]
Read More »If you haven’t yet seen the latest issue of Sales & Marketing Ideas Magazine, I invite you to check it out here. It was a special honor to contribute again to this issue of the magazine. As part of a panel of Internet marketing leaders in our industry, I participated in a Q&A session lead […]
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Live chat can be a valuable tool to convert more website browsers into conversations. However, just like any conversation tool, it’s only as good as the conversationalist. Clients who have good salespeople at the other end of the chat request, by far, see the best results from the tool. I get asked a lot about […]
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So I’m taking this opportunity to share the success of a recent ONeil Interactive project. It’s a projects I’m especially proud of our team for creating, and the team over a Litmus, a great tool for email testing, seems to agree. ONeil Interactive was selected by FutureCare Health & Management Corporation to build an email system […]
Read More »Every 6 months, we release our Builder Web Stats report reporting on average home builder website traffic statistics. This most recent report was included as part of the annual Sales & Marketing Pulse report. The Builder Web Stats infographic is a built from the Google Analytics data of many dozens of builders, and our data […]
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A few week ago Jeremiah Owyang (@jowyang) tweeted a photo from inside the Hyatt Hotel in Santa Clara, CA. The photo, as you can see below shows how the hotel manager rolls around the hotel while remaining stationary. As you can see, this rolling stand with an iPad mounted on top allows the hotel manager […]
Read More »Part of the survey of 277 sales & marketing leaders by Builder Web Apps and Shore Consulting, dove into how marketing efforts correlated to achieving their teams’ sales goals. We focused questions on such budget items as social media and online marketing and the numbers don’t lie. Builders with a mobile website exceeded 2012 business […]
Read More »The International Builders’ Show in Las Vegas is less than two weeks away and the Builder Web Apps team is gearing up to take Sales Central by storm. In addition to co-presenting the Pulse 2013 event with Jeff Shore on Tuesday, January 22 at 10:30am in Sales Central (South 219) and sponsoring the Sales Central charging station, we’ve […]
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The relationship the Internet has with the salesperson is a fascinating one. Some salespeople choose to ignore technology. Some fear it. Some choose to fight it. And some choose to work with it. Over the last 15 years, I’ve witnessed first hand the changing role of the traditional salesperson; How the Internet has impacted salespeople like robots impacted the […]
Read More »Continuing the conversation around the topic of onsite and online sales counselors, I recently spoke with Jeff Shore about this issue. This video originally appeared on newhomesalesleaders.com.
Read More »Part One of this series led to quite the discussion and debate. If you’ve not read that post, I recommend you start here first. In this part, I will continue to clarify and expand on my thoughts in hopes the discussion will continue. First, this discussion may be new, but I outlined the underlying issues […]
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I recognize the ever growing popularity of the Online Sales Counselor role. I first saw it nearly ten years ago, and it continues with a slow and steady climb. It has always been my feeling, albeit unpopular, that the Online Sales Counselor role is a short-term solution at best, and at worst, a dependency drug […]
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If you’re not familiar with Yelp, you will be soon. Yelp is an online directory of consumer reviews. It’s most famously known for it’s restaurant reviews, but has expanded to support almost any business type over the last couple years. We’ve always recommended adding community locations to Yelp, as it’s free, and it’s part of a “cover […]
Read More »Google’s released some more studies about consumers and mobile behavior. While some of the study’s results are not-so-groundbreaking, there are definitely some noteworthy points. In a previous post we discussed how it’s important to plan for a multi-screen experience for the home shopper, but this report details more about the impacts of ignoring the trend. Here are some key […]
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