Websites for Home Builders, Marketing for Home Builders

Facebook Webinar: Wed, December 17th at Noon CT

December 12, 2014 | Dennis O'Neil

Next Wednesday, December 17th at Noon Central Time, we are honored to be participating in Smart Touch Interactive’s professional webinar series. For about 40-45 minutes, we’ll be discussing builder social media participation trends, the measurable results they’ve seen (and not seen), and discuss specific tactics that have proved successful in driving traffic. I really, really, […]

Mobile vs. Desktop. Who’s on the Ropes?

September 23, 2014 | Dennis O'Neil

In this final installment of the mid-year 2014 Builder Web Stats report, we dive into the trends of mobile device usage and traffic. Mobile device traffic has been on the rise since we’ve been measuring it, but has more recently hit some major milestones. Watch the video now for a can’t miss perspective on how […]

Where Social Media wins and Twitter Fails

August 27, 2014 | Dennis O'Neil

For many many years now, marketers have been beating the social media drum. With hesitation, many home builders have adopted some level of social media in their overall strategy. Even today, and rightfully so, we’re so often asked about the ROI of social media. Does it work? Does it help? What networks do we have […]

Do you need more traffic? Or the right traffic?

August 14, 2014 | Dennis O'Neil

All marketing budgets have their limits. I wish we could do it all. There are so many amazing opportunities in digital marketing, deciding where best to utilize those limited resources is not an easy decision. The best answers can only be given based on a personalized review of circumstances and goals, but the question is so […]

Is a Bounce Good or Bad?

July 29, 2014 | Dennis O'Neil

We’re now in our 4th year of Builder Web Stats reporting, and this may be the last time we include a global bounce rate statistic. After logging more than 10,000,000 page views, the ability to learn something valuable from this number alone may not be possible. “How does our bounce rate compare with other builders?” […]

Awards. We got ’em.

May 5, 2014 | Dennis O'Neil

On Thursday, May 1st, the Home Builders Association of Maryland, our hometown association, held its annual MAX Awards. As usual, we were excited to attend the party. The MAX Awards are like the Oscars for our local industry. It’s the night we get to come together as an industry and celebrate our successes as well […]

Just a Heads Up – Scheduled Downtime

February 25, 2014 | Megan English

Good news! Builder WebPress servers are getting an upgrade. This means an faster page load times and an even better user experience for your website visitors. This upgrade will be taking place this evening between the times of 7-10pm EST and may have a minor impact on your website’s availability. Never fear. This scheduled downtime […]

Every Source of Online Marketing is Getting More Investment from Builders in 2014. Except this One.

February 6, 2014 | Megan English

Even if builders are not saying it, they’re marketing like the home buying market has improved. With the exception of a small dip for Email Marketing in the Pulse 2013 data, each category of online marketing we asked about is getting more attention from builders each year. Because the Pulse Survey looks at primarily online initiatives, […]

Builders Adopt the Mobile Web in a BIG Way

February 6, 2014 | Megan English

Builders responded to consumers demand for mobile usage in BIG way in 2013, with 86% now reporting having a mobile friendly website, up from 53% just a year ago. Like we stated in the Sales & Marketing Pulse 2013, not having a mobile website now puts you in the minority, and provides a uniquely poor […]

Turning Social Media into Sales Seems to be Easier with Help.

February 5, 2014 | Megan English

We’ve already established in our post from yesterday afternoon that social media is easy to start, but hard to maintain, and even harder to maintain well. It seems as though, by analyzing our Pulse results, that more builders are leveraging outside help to manage, or at least supplement the management, of their social media efforts. […]

What Big Opportunity is Being Overlooked by 54% of Builders?

February 5, 2014 | Megan English

Whether you’re driving traffic to your website through online channels such as directories and paid search, or your simply putting your URL on signage and marketing materials, then you know that the fruit of your efforts comes in the form of an online lead. As more and more online leads start to trickle into your inbox, hiring […]

Social Media Goes Up. And Stays Up.

February 4, 2014 | Megan English

Its not news that home builders have embraced social media. However, we were shocked to learn that in the last 3 Pulse surveys, not one social media service included in our survey was used less than it was the year prior. This indicates that most of you that launched a Facebook page or a Twitter […]

4 out 5 Builders Track Online Lead Conversion. What’s Wrong with the 5th?

February 4, 2014 | Megan English

One of the many wonderful things about online marketing is measurability. While not everything that can be measured matters, few things matter more than where the leads that come into your website originate; specifically the prospects that turn into a sale. Google Analytics has a lot of fancy tricks and you can almost boil web visitors […]

The 5 Sales & Marketing Sessions You Can’t Miss at IBS 2014

January 28, 2014 | Megan English

The countdown continues and we’re less than a week away from our arrival at the International Builders’ Show in Las Vegas! Don’t get us wrong, the fancy dinners and occasional game of blackjack are great incentives to make the trip, but one of our favorite things about IBS is sitting in on as many education sessions […]

We’re Getting Excited…

January 22, 2014 | Megan English

The International Builders’ Show is less than 2 weeks away and we’re busy connecting the dots from the Marketing Pulse 2014 survey results. We had an amazing turnout of builders, marketing folks, and other industry professionals willing to share their online experiences from 2013 and provide some marketing projections for this upcoming year. If you’re […]

Take the Marketing Pulse Survey Today

December 18, 2013 | Megan English

There are two words in the world of online marketing that can make digital strategists alike beam with exaltation. Those words? Measurable data. Online initiatives often provide an insight to performance and consumer behavior not available with traditional marketing channels. Thanks to such tools as Google Analytics, we can track web traffic and conversions with […]

What Do You Want to Know?

December 3, 2013 | Megan English

The ONeil Interactive team is at it again and we’re preparing the 2014 Pulse survey to send out to hundreds of sales & marketing professionals in the industry. This is our third year soliciting feedback on where builders are spending their marketing dollars, what’s working and where efforts are falling flat. Of course we’ll be […]

Mobile Websites vs. Responsive Websites

November 7, 2013 | Dennis O'Neil

Have you browsed the latest issue of Sales and Marketing Ideas Magazine? If so (or even if you haven’t) turn to page 34 where you’ll find ONeil Interactive’s very own Dennis O’Neil featured in this month’s Tech Zone. We’ve often discussed our preference toward Responsive Web Design and its position in the sphere of builder […]

Where in the Funnel are You Spending Your Money?

November 1, 2013 | Dennis O'Neil

Google recently published a report called The Customer Journey to Online Purchase that includes some excellent insights on how consumers use the Internet and interact with the marketing they encounter. Google has charted those marketing tools based on their use by consumers in relationship to the purchase decision; The lower the number, the more likely this […]

Find My Community Latitude and Longitude Coordinates? What?

October 22, 2013 | Dennis O'Neil

If you’ve ever been asked to provide your community’s latitude and longitude coordinates, then you may have asked yourself “My what?!” In short, this is a your location expressed in decimal degrees as used by the most common Geographic Information Systems. Still confused? These magic numbers get the little Google map pin to show up […]

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Mobile vs. Desktop. Who’s on the Ropes?

Do you need more traffic? Or the right traffic?

Is a Bounce Good or Bad?

Awards. We got ’em.

Just a Heads Up – Scheduled Downtime

Every Source of Online Marketing is Getting More Investment from Builders in 2014. Except this One.

Builders Adopt the Mobile Web in a BIG Way

What Big Opportunity is Being Overlooked by 54% of Builders?

4 out 5 Builders Track Online Lead Conversion. What’s Wrong with the 5th?

The 5 Sales & Marketing Sessions You Can’t Miss at IBS 2014

We’re Getting Excited…

Take the Marketing Pulse Survey Today

Mobile Websites vs. Responsive Websites

Find My Community Latitude and Longitude Coordinates? What?

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