It’s that time of year! Love it (probably not) or hate it (more likely), you have to spend the bulk of Q4 putting some thought into next year’s budget. To help, we’ve compiled a list of things to keep in mind as you spread out your 2018 marketing dollars. Digital Still Gets the Lion’s Share […]
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When speaking with clients we often receive questions about the difference between a Facebook Business Page’s posts, boosted posts and paid advertising because Facebook offers many ways for businesses to reach their customers. Facebook Business Pages With your Facebook business page, you can post pictures, videos, links and plain text. Posting as your business […]
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You probably already know how important content marketing is for your business; especially blogging, which can help increase search engine rankings and generate more leads. But blogging is more than just giving your customers information. Here are 9 essential ingredients to help you take your business blog from so-so to share-worthy and successful. Attention-Grabbing Headline […]
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If you have been following the annual Marketing Pulse over the past few years, you know we like to keep a close eye on the influence and effectiveness of social media campaigns. As a digital marketing agency specializing in the builder industry, it’s quite exciting to watch the community not only embrace Facebook, Google+, Twitter, […]
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Half of home shoppers are using mobile devices, but how do you make sure they find you on the small screen? Many people still feel like social media – Facebook included – isn’t necessary for marketing success. While that question can be debated, it doesn’t hurt to be found online outside of your website. Facebook […]
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If you missed Dennis’s webinar in December, then we have some good news. “Facebook Fact & Fiction. Real Numbers. Real Engagement. More Sales” is now available on YouTube in its entirety, and you can watch in just 34 minutes. If you don’t see the video below, click here to watch it now. You can download […]
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Next Wednesday, December 17th at Noon Central Time, we are honored to be participating in Smart Touch Interactive’s professional webinar series. For about 40-45 minutes, we’ll be discussing builder social media participation trends, the measurable results they’ve seen (and not seen), and discuss specific tactics that have proved successful in driving traffic. I really, really, […]
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For many many years now, marketers have been beating the social media drum. With hesitation, many home builders have adopted some level of social media in their overall strategy. Even today, and rightfully so, we’re so often asked about the ROI of social media. Does it work? Does it help? What networks do we have […]
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We’ve already established in our post from yesterday afternoon that social media is easy to start, but hard to maintain, and even harder to maintain well. It seems as though, by analyzing our Pulse results, that more builders are leveraging outside help to manage, or at least supplement the management, of their social media efforts. […]
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Its not news that home builders have embraced social media. However, we were shocked to learn that in the last 3 Pulse surveys, not one social media service included in our survey was used less than it was the year prior. This indicates that most of you that launched a Facebook page or a Twitter […]
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Google recently published a report called The Customer Journey to Online Purchase that includes some excellent insights on how consumers use the Internet and interact with the marketing they encounter. Google has charted those marketing tools based on their use by consumers in relationship to the purchase decision; The lower the number, the more likely this […]
Read More »If you haven’t yet seen the latest issue of Sales & Marketing Ideas Magazine, I invite you to check it out here. It was a special honor to contribute again to this issue of the magazine. As part of a panel of Internet marketing leaders in our industry, I participated in a Q&A session lead […]
Read More »By now most of us know what “social media” is. We’ve created Facebook accounts, learned to Tweet, and started sharing the story of our business with anyone willing to listen. The lingering question is: Why the heck are we doing it? It would be great if the amount of Likes on our Facebook page equaled […]
Read More »It’s no secret we’re supporters of social media for home builders. One of social media’s rarely tapped strengths is its ability to scale a personalized customer experience. As salespeople, you have the ability to learn about your prospect. You can learn what their goals are, what they like, and what they don’t like, in order […]
Read More »Consider the the roots of the phrase “social media.” “Media” refers to a written, visual, or audible element. “Social” refers to the nature of the media itself and the method in which others can interact with it. “Social” means that the media both invites conversation, and in the best cases, evokes conversation and supports continued […]
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