Consider the phrase, “social media.” The “media” part refers to the content, the social content – the conversation. Sales is conversation with a purpose. I recently had the pleasure of spending some time with Matthew Shadbolt of The Corcoran Group after coaxing him to Baltimore to speak at SMC SalesCamp. Those of you that know, […]
Read More »Here are five of my favorite uses of video for Real Estate and new home marketing. They’re not all my favorite for the same reason, and they’re not all fit for every purpose. Some have a unique twist, some are just a better way to do a tour, and the last couple have shock value […]
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It’s no secret the impact that Facebook is having on consumer behavior. In fact, in recent months, Facebook has risen into the top 5 referring sources of traffic for some of our clients’ websites. Despite this impact, many builders are still somewhat skeptical of Facebook’s role in the buying process, and I can sort of […]
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Testimonials rely on the concept of “social proof”; the idea that we look to others to help determine how we should behave. For this reason, testimonials are a powerful component of advertising. As with most things, overuse and abuse has diminished the effectiveness of the typical testimonial. Something more authentic is the only way to […]
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On March 9th, I had the pleasure of speaking to over 200 new home sales and real estate professionals at SMC SalesCamp. My assigned topic was “Effective Communication with Social Media.” The videos below contain my full presentation. In this presentation, I was able to introduce the concept of Lead Curation – Creating an environment conducive to […]
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I do not become your fan by clicking a button. The click merely affirms the work you’ve already done. If I’m a true fan of a business (not just in the Facebook sense), I am rooting for that business’s success. I’m an advocate for the product or service. I feel a sense of pride when […]
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Upon reviewing 2009, and planning for 2010, I realized I want to be sharing more content than I have in the past. I rarely get the opportunity to write as much as I like (and that’s a goal, too), but mainly I thought about the volume of media I’ve produced over the last year – […]
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I am convinced that the mobile web offers some of real estate’s most exciting opportunities in the next 5-10 years. Some of the ideas I’m about to share are certainly not the “show me some case studies” type, but most great opportunities are best identified early, no? And as is the case with all impactful technologies, […]
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Twitter is, by far, the most difficult social tool to explain. It’s not just difficult for builders to see the why of Twitter, but it’s also difficult for most to understand how they could use Twitter. I’ve decided to tackle the how issue in this post with a list of 99 ways for a home […]
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I’ve started to get a bit numb to the huge number of stats regularly thrown about regarding the use of social media. Yes, I am impressed at the growth and the impact of the social web just like most others, but it’s gotten more than a bit concerning recently. First, I’m concerned that the hype […]
Read More »While I’m far from a major real estate investor, with a partner I own a vacation rental property that is about 3 hours from my home. For many reasons, including the shear distance and weekly activity, we pay a management company to run the day-to-day for us. Overall, I’m happy with the job the management […]
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Ever read a blog post or article only to be left unclear about the message at the end? I follow a good number of company/corporate blogs; not because I love all of them, but because I like to see how businesses are using them, and look for what I think are successful implementations. A consistent flaw […]
Read More »A very common objection I hear when discussing social media for business – “What if a crazy customer gets on these sites and posts a lot of bad things about us?” Okay, fair enough concern. First I want to say that I disagree with the philosophy that there are no crazy customers, and that companies […]
Read More »All companies and individuals are looking to do more with less these days. No shocker there, right? And it’s equally as un-news worthy that many companies are looking to social media as a possible outlet to reach new prospects. Most often the charge is led by the Sales & Marketing department, who then asks me […]
Read More »I am regularly asked about Twitter, but I’m never happy with how I’m able (or unable) to explain the platform and experience to a non-user. I’ve grown so fond of Twitter, I’d like to find a better way to share its benefits with others in a way that makes them understand its power and maybe […]
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