By now most of us know what “social media” is. We’ve created Facebook accounts, learned to Tweet, and started sharing the story of our business with anyone willing to listen. The lingering question is: Why the heck are we doing it? It would be great if the amount of Likes on our Facebook page equaled the number of visitors we saw walk through our models each week, but (unfortunately) that just isn’t the case. In this month’s Sales and Marketing Ideas cover story, Dennis O’Neil, founder of Builder Web Apps, explores the topic of converting your faithful followers into potential prospects. Read the full article here and share your social media success stories on our blog or our Facebook timeline.