June 21, 2021 |
Thursday, March 12, 2020. This was the last day we were together as a team in our physical brick and mortar space, until this past Wednesday, June 16, 2021 when we had our first all-hands meeting in the office. Even if nobody else jumps on the bandwagon, I’m affectionately dubbing this day “The Great Return.” […]
Read More »June 18, 2021 |
This week was the best week of 2021 so far and I’ve had some good weeks this year. I took my 14 year old and 3 of her friends to the beach Sunday-Tuesday where they were mostly self-sufficient and I got to work on the screened porch in perfect sunshiney, not too hot weather. We […]
Read More »June 18, 2021 |
During the Google Marketing Livestream last month Google announced that image extensions are now out of beta and available globally. This means that advertisers can now include images with their search ads to help stand out from the competition. What does this mean for Homebuilder Marketing? Image extensions for paid search ads give homebuilders an […]
Read More »June 11, 2021 |
The team at ONeil spent time this week discussing Facebook’s Conversion API implementation and first party data. We also spent some time talking through how businesses are able to show up on maps in search results (a continuation from last week). And wouldn’t you know it, these topics are front and center in my newsletters […]
Read More »June 4, 2021 |
My baby girl finished middle school this week. It was a major event that upon completion will have involved the actual ceremony, a dinner hosted by the school, a pool party (today) hosted by the parents, and two trips with friends to commemorate the occasion. Needless to say, I’m a little concerned about what this […]
Read More »May 28, 2021 |
It’s Friyay! My oldest kid is celebrating her last day in middle school while my youngest is taking a mental health day because end of year project overload is real. Meanwhile, I spent some time earlier this week assembling the various calendars I employ and discovered that my world will be chaotic and very “before […]
Read More »May 26, 2021 |
Does anyone else feel like this year has moved at a breakneck pace? We blinked and it was time for the annual MAX Awards! The Sales and Marketing Council of the Maryland Building Industry Association announced the Maryland Award of Excellence winners in a virtual event on May 20, 2021. Each year local home builders, […]
Read More »May 25, 2021 |
Please join us in welcoming Taylor Lynch, our new Junior Digital Strategist, to the ONeil Team. Keeping with tradition, we have asked Taylor to fill out this questionnaire to get to know her a little more! Describe what you do at ONeil Interactive in one or two sentences. As Jr. Digital Strategist for ONeil Interactive […]
Read More »May 24, 2021 |
Recently, we’ve been getting questions about how to control the lead volume and help balance out marketing spend vs. new home inventory. We thought this would make an excellent blog as well as a handy Homefiniti and Beyond topic, so we went forward with trying to bring it to you live on Friday, May 14th. […]
Read More »May 21, 2021 |
Hey! Hi! Hello! Yesterday afternoon for the first time in 14 months I was in our office with 6 of my coworkers. It was the most glorious thing. Several of us enjoyed it so much we continued on with dinner at the restaurant in our office parking lot which provided me with 6 nonstop hours […]
Read More »May 14, 2021 |
I showered and dressed first thing this morning (not the norm in my pandemic life) in one of my favorite pink sweaters, I snagged a limited edition Meanwhile Back on the Farm raspberry pink tote (the stuff my handbag dreams are made of) this morning, the sun is shining, my kids are getting their first […]
Read More »May 7, 2021 |
The week went by slowly but today is flying by and there don’t seem to be enough hours to accomplish what I want to do today. Blergh. But anyway, the week’s news is also somewhat slow so I’m going to take a slightly altered tack today. We all know that it’s not a bubble and […]
Read More »April 30, 2021 |
Insert a thousand cliches about time, the weather, spring, and sunshine. It’s been a great week. I started a pottery class on Monday night – it’s really hard but I love it. I gave up drinking and carbs during the week to try and shed some Covid habits and it’s paying off. I feel much […]
Read More »April 23, 2021 |
As I first started reading this week’s news it was looking like this would be a light week. I was wrong. There’s so much news this week. I’ve got a ton of links to share and it’s gonna fall under more than three categories. Buckle up for the long read. {INSERT 🦈JAWS🦈 MUSIC HERE} It’s […]
Read More »
It’s been a whirlwind of a year and we’re only at the beginning of the second quarter! While we’re currently hearing a lot about supply issues and rising interest rates, that hasn’t stopped people from wanting to buy a new home. In fact, all signs point to even more demand. And by all signs, we […]
Read More »April 16, 2021 |
Hi! Hey! Hello! You all, my vacation was amazing in terms of the sheer relaxation it provided. To not have to focus on work or answer emails or zoom into any meetings was such a gift. I feel refreshed, relaxed, renewed, and ready to jump back into work with a much clearer focus. I also […]
Read More »April 13, 2021 |
Please join us in welcoming Molly Petro, our new Production Manager, to the ONeil Team. Keeping with tradition, we have asked Molly to fill out this questionnaire to get to know her a little more! Describe what you do at ONeil Interactive in one or two sentences. I serve as a liaison between ONeil’s Marketing […]
Read More »April 2, 2021 |
It’s not even 9am and the sun is shining so brightly that I had to draw my curtains closed so I could see what I was reading. April has arrived and you all, I am getting on a plane with my family on Sunday and flying to Florida to visit my parents for the week! […]
Read More »March 26, 2021 |
Google has an update coming to their algorithm and it’s not about keywords! There’s a second side of SEO that is less about content and more about function. This upcoming update is focused on page experience. Thanks to the experts on our team, Megan and I can tell you all about it in terms that […]
Read More »March 26, 2021 |
Oh hey it’s me, the broken record, here to tell you that once again this week has zoomed by. It was a good one too! Lots to be thankful for this week and many interesting conversations and goings on in the housing and marketing world. Data privacy, housing – 👍👎?, and SEO are top of […]
Read More »