January 1, 2010 |
If new media marketing was an onion, 2009 peeled away just the surface layer of potential. However, in 2010, we’re heading deep into that onion – get ready to cry… in a good way. Last year’s new media tools are maturing, and their business purpose is quickly coming into focus for more and more users. […]
Read More »December 29, 2009 |
Upon reviewing 2009, and planning for 2010, I realized I want to be sharing more content than I have in the past. I rarely get the opportunity to write as much as I like (and that’s a goal, too), but mainly I thought about the volume of media I’ve produced over the last year – […]
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I am convinced that the mobile web offers some of real estate’s most exciting opportunities in the next 5-10 years. Some of the ideas I’m about to share are certainly not the “show me some case studies” type, but most great opportunities are best identified early, no? And as is the case with all impactful technologies, […]
Read More »November 28, 2009 |
A couple weeks ago, I was able to attend TEDx Mid-Atlantic. For those of you not familiar with TED events, the slogan for the ‘brand’ is “Ideas worth spreading.” In a nutshell, the event is a series of short lectures on various topics, by multiple speakers; all with the purpose of inspiring new ideas and […]
Read More »November 2, 2009 |
Twitter is, by far, the most difficult social tool to explain. It’s not just difficult for builders to see the why of Twitter, but it’s also difficult for most to understand how they could use Twitter. I’ve decided to tackle the how issue in this post with a list of 99 ways for a home […]
Read More »October 27, 2009 |
I’ve started to get a bit numb to the huge number of stats regularly thrown about regarding the use of social media. Yes, I am impressed at the growth and the impact of the social web just like most others, but it’s gotten more than a bit concerning recently. First, I’m concerned that the hype […]
Read More »October 20, 2009 |
Until recently, I had not been a part of a salesperson job interview for some time. I always enjoyed interviewing salespeople, and I jumped at the opportunity when a client asked me to sit in on his meeting with a prospective employee. He was seeking my opinion of the interviewee and even asked me to […]
Read More »September 30, 2009 |
While I’m far from a major real estate investor, with a partner I own a vacation rental property that is about 3 hours from my home. For many reasons, including the shear distance and weekly activity, we pay a management company to run the day-to-day for us. Overall, I’m happy with the job the management […]
Read More »September 22, 2009 |
I’ve used this video in more than one presentation, as I find it to be a great reminder of how far the Internet has come in a very short time. This video from 1981 shows some very early methods of transferring data, unbelievably, launched by the major newspapers! One wonders whether the papers would have […]
Read More »September 8, 2009 |
Ever read a blog post or article only to be left unclear about the message at the end? I follow a good number of company/corporate blogs; not because I love all of them, but because I like to see how businesses are using them, and look for what I think are successful implementations. A consistent flaw […]
Read More »August 26, 2009 |
If we agree that happy customers are a necessity for long-term business success, shouldn’t long term planning be based around that directive? I recently attended REBarCamp in Philadelphia. Okay, so it wasn’t really that recent, but I’ve had some thoughts stirring since I’ve left. I attended a session there titled “The Future Brokerage.” The topic […]
Read More »August 18, 2009 |
A few weeks ago I got seriously excited when I saw the future of hyper-local real estate search offered by the Layar browser. At the time, this “augmented reality” browser wasn’t available yet in the U.S. However, now it appears it is, and Trulia is the first one that I know of to offer their […]
Read More »July 21, 2009 |
If you’ve toyed with the concept of a mobile campaign or a mobile website, but were turned off by the additional cost or the complexities, there is an option that is fast, simple, and maybe free. Yep, it might be free. NewHomeSource.com is the consumer portal of BHI, and if you’re not part of the […]
Read More »July 6, 2009 |
I expect you would agree that the sales process is different for customers already familiar with your brand, than it is for those who are not. If your website is performing like it should, it is exposing you to lots of visitors previously unfamiliar with your company. For this reason, most businesses need their website […]
Read More »May 13, 2009 |
A very common objection I hear when discussing social media for business – “What if a crazy customer gets on these sites and posts a lot of bad things about us?” Okay, fair enough concern. First I want to say that I disagree with the philosophy that there are no crazy customers, and that companies […]
Read More »May 1, 2009 |
All companies and individuals are looking to do more with less these days. No shocker there, right? And it’s equally as un-news worthy that many companies are looking to social media as a possible outlet to reach new prospects. Most often the charge is led by the Sales & Marketing department, who then asks me […]
Read More »April 25, 2009 |
I began to get the feeling that my online activities were getting a bit too fragmented. I’ve got wonderful new marketing partners over at Escapade ONeil Media Group, and I’m in great company over at New Home Know-how, but I felt I needed a home base – so here I am.
Read More »December 30, 2008 |
I am regularly asked about Twitter, but I’m never happy with how I’m able (or unable) to explain the platform and experience to a non-user. I’ve grown so fond of Twitter, I’d like to find a better way to share its benefits with others in a way that makes them understand its power and maybe […]
Read More »December 26, 2008 |
Yes, I know. I can barely mention the word “green” in many offices without eyes rolling before I get out the “een” part. I understand. Green is the buzz, but is it buzz-worthy? It’s obvious that the media has jumped on the bus, but how does is translate into real business for production builders? I’m […]
Read More »November 20, 2008 |
Your “browser” is the software program you use to view web sites. The vast majority of Internet users employ Microsoft’s Internet Explorer for this. However, new players have been shaking things up a bit, and here’s why business owners need to be aware. Some of you may remember the Internet “browser wars” of the late […]
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