ONeil Interactive Website Design for Home Builders
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Homefiniti & Beyond – Dynamic Personalization – S3 E5

March 3, 2022 | Molly White

Dynamic personalization in both website functionality and in marketing is highly effective. Somewhere between adding a person’s first name to a mass email and adding a potential home buyer’s family photos to digital frames in your model homes when they schedule a tour (and use their Facebook login to do so) lies the sweet spot. […]

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Upgrade Virtual Selling Screen-time to Facetime

April 16, 2020 | Dennis O'Neil

One-click video meetings and model home tours. We’re excited to share the details of a new Homefiniti feature designed to provide immediate support to the new normal of virtual and video selling. Available today, Homefiniti hosted builder websites can easily add and quickly manage virtual calling buttons for their online and onsite sales teams. We’ve […]

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Updating Your Website for Virtual Selling amid Coronavirus

April 15, 2020 | Jenna Schwartz

It often takes something major to take us out of our normal ways of doing things and challenge the status quo. It’s a huge understatement to say: this is one of those times. Every part of our lives has been affected and businesses have had to quickly adapt to change the way they interact with […]

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State of Builder Web Traffic at Onset of Covid-19 and Social Distancing

April 8, 2020 | Molly White

Last week Megan and I hosted the first edition of our new series of Facebook Live’s discussing the state of builder web traffic during Covid-19. Thankfully, most of our clients are located in states in which building is considered an essential business, as it should be. On March 12, most of the country began efforts […]

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Update Your Website for More Online Shopping

March 19, 2020 | Molly White

While we are all doing our best to practice social distancing, a lot of people are staying home. They are cooped up with their families and taking an extra close look at their surroundings. Anyone who was contemplating a move in the near future will definitely want to move after being at home for so […]

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How We Improved Homefiniti in 2019

January 10, 2020 | Jenna Schwartz

We love making Homefiniti better and it shows. We made hundreds of Homefiniti improvements and optimizations last year, but instead sharing every nerdy detail, we’ve collected just a few of our favorites. January Custom Page Templates New ability to specify a custom layout when adding Pages. This feature allows for better functionality of specially designed […]

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Your Design. Your Values : How a Home Builder Designs the Best Website

October 9, 2019 | Dennis O'Neil

All design is a demonstration of values. The website design process involves decisions on the arrangement of information and assets. The decisions on the placement, prominence, and presence of an element are a manifestation of what you value, how you see your customer, and what you think they want, or should want, to experience. If we […]

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Accessibility, WCAG, and Home Builder Websites

November 13, 2018 | Dennis O'Neil

Home builders are deflecting threats all the time, and I really don’t like to be sounding alarms on new ones without clear evidence. I believe the topic of web accessibility is a real vulnerability to the business. So much so that it I feel failing to bring it to your attention would be a disservice to […]

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Zillow, Your Website, & Your Task List. Homefiniti Helps. Again.

November 11, 2018 | Dennis O'Neil

As the number and scale of home builders enjoying the power of Homefiniti grows exponentially, we’re fortunate to be challenged with the never-ending improvement of the platform. In 2018 we released over 100 new features and enhancements to make Homefiniti more powerful… so far. When sales and marketing teams are managing hundreds or thousands of listings […]

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Why is your Google Map Broken?

July 30, 2018 | Dennis O'Neil

Have you noticed an epidemic of broken interactive maps on websites that used to work just fine? You may have been greeted with an image like the one below instead of the interactivity you were expecting. Website owners and developers have enjoyed the power and freedom of Google Maps for many years, but for some […]

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Is a Bounce Good or Bad?

July 29, 2014 | Dennis O'Neil

We’re now in our 4th year of Builder Web Stats reporting, and this may be the last time we include a global bounce rate statistic. After logging more than 10,000,000 page views, the ability to learn something valuable from this number alone may not be possible. “How does our bounce rate compare with other builders?” […]

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A Glimpse into the (not so distant) Future? [UPDATED]

February 22, 2013 | Dennis O'Neil

A few week ago Jeremiah Owyang (@jowyang) tweeted a photo from inside the Hyatt Hotel in Santa Clara, CA. The photo, as you can see below shows how the hotel manager rolls around the hotel while remaining stationary. As you can see, this rolling stand with an iPad mounted on top allows the hotel manager […]

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