The spring market is underway and there’s a lot of positive press about increasing home starts. We love this builder-friendly news, but with all the activity who has time to update Facebook every time your communities have something new to share?? Builder Web Apps says let our Facebook app do the heavy lifting for you! […]
Read More »Part of the survey of 277 sales & marketing leaders by Builder Web Apps and Shore Consulting, dove into how marketing efforts correlated to achieving their teams’ sales goals. We focused questions on such budget items as social media and online marketing and the numbers don’t lie. Builders with a mobile website exceeded 2012 business […]
Read More »The International Builders’ Show in Las Vegas is less than two weeks away and the Builder Web Apps team is gearing up to take Sales Central by storm. In addition to co-presenting the Pulse 2013 event with Jeff Shore on Tuesday, January 22 at 10:30am in Sales Central (South 219) and sponsoring the Sales Central charging station, we’ve […]
Read More »The International Builders’ Show moves back to Las Vegas this year and we are MOST excited about one event in particular. No, not losing our shirts at the roulette wheel; the Sales & Marketing Pulse 2013! We surveyed hundreds of sales & marketing leaders across the country about how they fared during the 2012 builder […]
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The relationship the Internet has with the salesperson is a fascinating one. Some salespeople choose to ignore technology. Some fear it. Some choose to fight it. And some choose to work with it. Over the last 15 years, I’ve witnessed first hand the changing role of the traditional salesperson; How the Internet has impacted salespeople like robots impacted the […]
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It’s no secret the impact that Facebook is having on consumer behavior. In fact, in recent months, Facebook has risen into the top 5 referring sources of traffic for some of our clients’ websites. Despite this impact, many builders are still somewhat skeptical of Facebook’s role in the buying process, and I can sort of […]
Read More »I began to get the feeling that my online activities were getting a bit too fragmented. I’ve got wonderful new marketing partners over at Escapade ONeil Media Group, and I’m in great company over at New Home Know-how, but I felt I needed a home base – so here I am.
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