Builders responded to consumers demand for mobile usage in BIG way in 2013, with 86% now reporting having a mobile friendly website, up from 53% just a year ago. Like we stated in the Sales & Marketing Pulse 2013, not having a mobile website now puts you in the minority, and provides a uniquely poor […]
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We’ve already established in our post from yesterday afternoon that social media is easy to start, but hard to maintain, and even harder to maintain well. It seems as though, by analyzing our Pulse results, that more builders are leveraging outside help to manage, or at least supplement the management, of their social media efforts. […]
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Whether you’re driving traffic to your website through online channels such as directories and paid search, or your simply putting your URL on signage and marketing materials, then you know that the fruit of your efforts comes in the form of an online lead. As more and more online leads start to trickle into your inbox, hiring […]
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Its not news that home builders have embraced social media. However, we were shocked to learn that in the last 3 Pulse surveys, not one social media service included in our survey was used less than it was the year prior. This indicates that most of you that launched a Facebook page or a Twitter […]
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One of the many wonderful things about online marketing is measurability. While not everything that can be measured matters, few things matter more than where the leads that come into your website originate; specifically the prospects that turn into a sale. Google Analytics has a lot of fancy tricks and you can almost boil web visitors […]
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The countdown continues and we’re less than a week away from our arrival at the International Builders’ Show in Las Vegas! Don’t get us wrong, the fancy dinners and occasional game of blackjack are great incentives to make the trip, but one of our favorite things about IBS is sitting in on as many education sessions […]
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The International Builders’ Show is less than 2 weeks away and we’re busy connecting the dots from the Marketing Pulse 2014 survey results. We had an amazing turnout of builders, marketing folks, and other industry professionals willing to share their online experiences from 2013 and provide some marketing projections for this upcoming year. If you’re […]
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There are two words in the world of online marketing that can make digital strategists alike beam with exaltation. Those words? Measurable data. Online initiatives often provide an insight to performance and consumer behavior not available with traditional marketing channels. Thanks to such tools as Google Analytics, we can track web traffic and conversions with […]
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The ONeil Interactive team is at it again and we’re preparing the 2014 Pulse survey to send out to hundreds of sales & marketing professionals in the industry. This is our third year soliciting feedback on where builders are spending their marketing dollars, what’s working and where efforts are falling flat. Of course we’ll be […]
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Whether it’s viewed as overall consumer confidence or just a general behavioral shift in how home buyers shop, website visits, across all devices, continue to rise. Builders we meet are looking to take advantage of this exposure by converting passive page viewers to hard leads. We’ve plastered every page of the site with simplified lead forms and sales […]
Read More »The ONeil Interactive team, creators of Builder Web Apps, spent a lot of time on stage at the annual Maryland Awards of Excellence (MAX) Ceremony on Thursday, May 16, as they scooped up accolades in five marketing categories. The evening was hosted by the Homebuilders Association of Maryland (HBAM) with a lot of familiar faces as well […]
Read More »By now most of us know what “social media” is. We’ve created Facebook accounts, learned to Tweet, and started sharing the story of our business with anyone willing to listen. The lingering question is: Why the heck are we doing it? It would be great if the amount of Likes on our Facebook page equaled […]
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