When a home shoppers leaves your website, what phrase would you rather them utter the next day? Builder, who? Builder X has a beautiful website! Builder X builds beautiful homes! I’m always up for a spirited debate, but I’m hoping you went with option 3. Your website’s job is to support your organization — to […]
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All design is a demonstration of values. The website design process involves decisions on the arrangement of information and assets. The decisions on the placement, prominence, and presence of an element are a manifestation of what you value, how you see your customer, and what you think they want, or should want, to experience. If we […]
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When a builder designs a new website with our team, we’re commonly asked for our recommendations on how to make it the best it can be. And our answer is, to every builder, designs are best created through a process of deep collaboration — one that allows us to learn about a builder’s values, goals, […]
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ONeil Interactive has designed and developed WordPress based homebuilder websites for some of the largest builders in the country. Those builders came to us knowing they required a WordPress solution and they knew of our experience making it work for the industry. Why was WordPress a requirement? In almost all of these cases it was […]
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It’s true, the team at ONeil Interactive sometimes gets a little too excited and eager to implement a new technology. Shiny new tech is rarely ready for prime-time use. Sometimes we watch and wait for the right time, but when Google announced it was participating in the Accelerated Mobile Pages (AMP) standard a couple years ago, […]
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You’ve probably heard us say “a website is never finished,” as we believe we can always find ways to improve. And that goes extra for Homefiniti. We’re constantly updating and improving Homefiniti to be the marketing operating system of home builders. From a whole host of enhancements, improvements, and new features, we’ve rounded up the […]
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Home builders are deflecting threats all the time, and I really don’t like to be sounding alarms on new ones without clear evidence. I believe the topic of web accessibility is a real vulnerability to the business. So much so that it I feel failing to bring it to your attention would be a disservice to […]
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As the number and scale of home builders enjoying the power of Homefiniti grows exponentially, we’re fortunate to be challenged with the never-ending improvement of the platform. In 2018 we released over 100 new features and enhancements to make Homefiniti more powerful… so far. When sales and marketing teams are managing hundreds or thousands of listings […]
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Have you noticed an epidemic of broken interactive maps on websites that used to work just fine? You may have been greeted with an image like the one below instead of the interactivity you were expecting. Website owners and developers have enjoyed the power and freedom of Google Maps for many years, but for some […]
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We’re now in our 4th year of Builder Web Stats reporting, and this may be the last time we include a global bounce rate statistic. After logging more than 10,000,000 page views, the ability to learn something valuable from this number alone may not be possible. “How does our bounce rate compare with other builders?” […]
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Whether you’re driving traffic to your website through online channels such as directories and paid search, or your simply putting your URL on signage and marketing materials, then you know that the fruit of your efforts comes in the form of an online lead. As more and more online leads start to trickle into your inbox, hiring […]
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If you’ve ever been asked to provide your community’s latitude and longitude coordinates, then you may have asked yourself “My what?!” In short, this is a your location expressed in decimal degrees as used by the most common Geographic Information Systems. Still confused? These magic numbers get the little Google map pin to show up […]
Read More »If you haven’t yet seen the latest issue of Sales & Marketing Ideas Magazine, I invite you to check it out here. It was a special honor to contribute again to this issue of the magazine. As part of a panel of Internet marketing leaders in our industry, I participated in a Q&A session lead […]
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Whether it’s viewed as overall consumer confidence or just a general behavioral shift in how home buyers shop, website visits, across all devices, continue to rise. Builders we meet are looking to take advantage of this exposure by converting passive page viewers to hard leads. We’ve plastered every page of the site with simplified lead forms and sales […]
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Live chat can be a valuable tool to convert more website browsers into conversations. However, just like any conversation tool, it’s only as good as the conversationalist. Clients who have good salespeople at the other end of the chat request, by far, see the best results from the tool. I get asked a lot about […]
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