Every 6 months, we release our Builder Web Stats report reporting on average home builder website traffic statistics. This most recent report was included as part of the annual Sales & Marketing Pulse report. The Builder Web Stats infographic is a built from the Google Analytics data of many dozens of builders, and our data […]
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We’ve been a big proponent of mobile websites for home builders for many years. And some of our recent reports show how consumers are increasingly using mobile phones in their new home searches. A recent study released by Google backs up not only the importance of mobile in your web strategy, but the importance of […]
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Every six months the Builder Web Apps crew taps into Google Analytics in a BIG way. We collect thousands of points of data across builders of various sizes to update our Average Home Builder Website Performance infographic. Our latest update below shows the continuation of a few big trends and some additional crystal clear decision […]
Read More »Early in September [2008], I wrote an article about the how mobile marketing and the evolution of mobile phones was going to impact new home marketing. If you have not read it, it can be found here: Mobile Marketing & New Homes – A Perfect Fit In the article I discussed how Google’s new cell […]
Read More »Mobile, or cell phone, advertising is still in its infancy. Good things are just starting to happen and bigger things are definitely coming. While homebuilders have always been a bit slower to adopt new technology, mobile marketing is shaping up to be a good fit, and one worth experimenting with now. The cell phone has […]
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