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The ONeil Edit – January 22, 2021

January 22, 2021 | Molly White

And just like that it’s Friday once more. I spent the better part of my work week going down a rabbit hole of data for two reasons. First and foremost, today’s edition of Homefiniti & Beyond is all about website and digital marketing benchmarks from the 4th Quarter of 2020 as well as 2020 overall. […]

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The ONeil Edit – January 15, 2021

January 15, 2021 | Molly White

We made it through another week of 2021. It was a busy one as five ONeil team members filmed their presentations for IBSx. Dennis ONeil, Megan English, Jenna Schwartz, Stacey Titemore and I will all be presenting this year. We’re sad not to be able to attend and present in person, but the people behind […]

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The ONeil Edit – December 11, 2020

December 11, 2020 | Molly White

Unclear how this happened so quickly, but we are now standing mere weeks away from the conclusion of 2020 and 2021 is looking much brighter thankyouverymuch. Vaccines are coming and the housing market continues to shine. I can’t even begin to tell you how thankful I am to work in this industry. Not just for […]

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The ONeil Edit – December 4, 2020

December 4, 2020 | Molly White

I’m back, and full of interesting news for the week. Thanksgiving wasn’t typical but it was nice nonetheless. There were copious amounts of food and drink consumed and a great deal of time spent lounging in my house coat enjoying snuggles with my kids. A nice refuel to help set up for a productive week, […]

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The ONeil Edit – November 20, 2020

November 20, 2020 | Molly White

Less than a week until Thanksgiving, 2020 just keeps steamrolling right on through. Covid is surging, my kids are learning virtually again, and we’re back to not going inside anyone’s home or letting anyone in ours. The good news is that I started putting up my Christmas decorations on November 1st and I’m pretty sure […]

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The ONeil Edit – November 13, 2020

November 13, 2020 | Molly White

Happy Friday the 13th! The second one this year. The first was the day that was the end of the before times…March 13th. We’re nearing the end of 2020 and are in the thick of the holiday season, my personal favorite time of year. For home builders this is a great time to assess the […]

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The ONeil Edit – November 6, 2020

November 6, 2020 | Molly White

I must confess that I am writing this in the evening hours of November 5th. It’s actually my birthday today (Nov 5 – mark your calendars and respond accordingly next year with cards, flowers, and Reece’s Cups ;)) and because of that, I’m taking a day off tomorrow to relax and enjoy a long weekend. […]

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The ONeil Edit – October 30, 2020

October 30, 2020 | Molly White

We made it through another week and another month. Tomorrow is Halloween, it’s a full moon, and we “Fall Back” to Daylight Savings Time. The memes say it might reset us and free us from the dumpster fire that is 2020, but I have my doubts.  In this week’s news you can use, The Dallas […]

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The ONeil Edit – October 23, 2020

October 23, 2020 | Molly White

You all, my baby turns 12 today! This is absolutely crazy to wrap my head around having kids that are 12 and 14 since I can clearly remember being that age myself. But here we are. Birthday breakfast request was some Dunkin’ before school and for dinner we shall feast upon Chick-Fil-A because apparently good […]

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3rd Quarter 2020 Digital Marketing Benchmarks for Home Builders

October 16, 2020 | Molly White

Third quarter came and went with the blink of an eye. Through hurricanes, wild fires and floods, the home building industry took no hits in the third quarter. The same is true in digital marketing. Facebook and Google both reported solid increases to impressions and clicks while remaining extremely cost effective. The news remains upbeat […]

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The ONeil Edit – October 9, 2020

October 9, 2020 | Molly White

Don’t be jealous but this weekend I get to host my daughter’s 14th birthday party, Covid style. She’s requested the following: Pizza  ✅ Outdoor movie ✅ Bonfire  ✅  Smores  ✅  Sleeping in a tent outside  ✅ neon wigs  ✅  and shrinky dinks. I’m sure it will also include a multitude of tik toks. Before I […]

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The ONeil Edit – October 2, 2020

October 2, 2020 | Molly White

I can not believe it is October. Covid has made time move at warp speed for me. And while I adore summer and long days, my absolute favorite season is fall. Both my girls are October babies, one’s turning 12 and the other 14, WHAT? The leaves change, the air crisps up, even in non-Covid […]

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The ONeil Edit – September 18, 2020

September 18, 2020 | Molly White

Halfway through September, days from the first official day of fall and the weather here in Baltimore has already turned crisp and cool. Sweater weather is upon us! I really enjoy writing this each week for selfish reasons. First, it forces me to actually read the bajillion newsletters to which I subscribe, and second it’s […]

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Google Ads Upcoming Policy Updates for Housing

June 19, 2020 | Stacey Titemore

Ever since Facebook announced their policy updates for housing, employment, and credit advertisers in 2019 we anticipated that Google would soon follow suit; in other words, we knew this was coming. As suspected, Google announced last week that those same advertising restrictions for housing, employment, and credit advertisers would also be coming to their platform, […]

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