We made it through another week of 2021. It was a busy one as five ONeil team members filmed their presentations for IBSx. Dennis ONeil, Megan English, Jenna Schwartz, Stacey Titemore and I will all be presenting this year. We’re sad not to be able to attend and present in person, but the people behind IBSx are doing a fantastic job to make the virtual event a can’t miss opportunity for those in the building industry. In addition to encouraging you to register for IBSx, this week I’m also sharing info on Google and Facebook.
Our favorite platform, Google My Business is the focus this week. They’ve rolled out new performance reporting. These reports now provide six months worth of data instead of three. The report includes a graph plotting calls and messages received as well as the search terms that helped users find your listing. This is an early rollout and some data is missing that used to be present in the reporting. We’ll keep you posted if this information returns to the reporting metrics.
The impending iOS 14 changes to app tracking are just around the corner and Facebook is none too happy about it. Every time I log into Ad Manager I am bombarded with messages about it and I got at least 2 emails this week talking about a webinar they held about the changes they are making to combat the changes. Search Engine Journal has an article this week that helps explain the changes and what to do about it. We’ve known that changes like this are coming down the pike and because we already rely heavily on UTM codes, user registrations and Google Analytics, we’re in good shape to be able to continue to accurately measure our Facebook Ads efficacy.
Every year, ONeil sends a gaggle of team members to attend IBS. Usually we host a gathering one evening and we have had the fortune to have several ONeil team members speak each year. This year, we have an unprecedented five team members presenting. Dennis and Stacey will be presenting a Tech Bytes session along with Megan and I who will pair up to present. Megan will also be presenting a building knowledge session with Jenna. Stay tuned on our blog for more information about these and other sessions that we’re looking forward to.
It may not be in person, but looking at the list of sessions planned, there is no shortage of knowledge and insight to be gained. Take a look for yourself and register today.
For those who have off on Monday, have a nice long weekend. Take some time this weekend to reflect on the work of Dr. Martin Luther King Jr. and how you can contribute to ensuring his vision for our future continues.