Sometimes I relate building emails to building websites 20 years ago. They’re made using tables (an old and rigid format), there’s inconsistent coding support, and they have limited interactivity. So when attending Litmus Live in Boston earlier this month I hoped to learn some new tips and upcoming tech in the email world. Besides all […]
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When a home shoppers leaves your website, what phrase would you rather them utter the next day? Builder, who? Builder X has a beautiful website! Builder X builds beautiful homes! I’m always up for a spirited debate, but I’m hoping you went with option 3. Your website’s job is to support your organization — to […]
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If you were watching our Instagram stories, you know that I spent the end of last week attending Litmus Live in Boston. Two days of being entrenched in and surrounded by emails. That sentence doesn’t sound nearly as enticing as it actually was. This is THE conference to attend if you’re looking to up your […]
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I’ve always felt that the ONeil Interactive team is made up of “my people” — meaning they get me and I’m comfortably transparent with who I am. We’re all individuals with unique interests and quirks, but the love of digital, the quest for knowledge, and the desire to do good things for good people are […]
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We’re excited to introduce you to Drew Reddel! As the Client Relations Manager, Drew is your point person. With decades of experience, it’s all about building strong relationships by providing superior customer care while executing our clients’ business needs and goals. Describe what you do at ONeil Interactive in one or two sentences. As the client […]
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Digital marketing is a key component of a homebuilders marketing strategy, and yet it can be extremely daunting to decide which platforms to advertise on, let alone, which types of ad products you should be taking advantage of within each platform. And once you launch your efforts, how do you even know if it’s performing […]
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We’re excited to welcome our new Social Media & Content Manager, Julie Rogers! Julie comes to us with a passion for content and the branding experience to back it up. One of our favorite parts of welcoming someone to the ONeil Interactive team is getting to ask them get-to-know you questions that would never normally […]
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A few weeks ago I had the pleasure of traveling to the Pacific Northwest for my very first time to attend Search Engine Land’s SMX Advanced conference in Seattle, Washington. If you’re not familiar with what SMX (Search Marketing Expo) is, it’s one of the leading events for SEO and SEM professionals and I was […]
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The Greek philosopher Heraclitus famously stated that “change is the only constant in life.” I like to think marketing conferences have their own set of constants: the predication of impending change, great food with fantastically smart people, and countless fallacies. We all know disruption is happening. And I love sharing breakfast with brilliant friends. It’s […]
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At each of Facebook’s F8 Developers Conference events, the company shares its vision for the future of its platforms — kicked off by a keynote address from CEO, Mark Zuckerberg. F8 is an apply/invite only event, so it was especially exciting to be in San Jose this year. It’s definitely an upgrade from watching via […]
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With the average mobile smartphone, a new home sales team has the capability to create compelling and engaging content for their home builders social media feeds! As gorgeous as those high resolution photos of your model homes are, a home builder’s Facebook, Instagram, and Twitter feed should consist of much more than stunning photography paired […]
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The unique culture at Zappos.com is no major secret. The company is well regarded as a leader in employee happiness; believing that happy employees care for and create happy customers. How exactly does Zappos live this? I’m going to dig in deep, but here are a few teasers. The company has no goal for how […]
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The Think with Google newsletter is one of our favorite ways to uncover the latest marketing research and digital trends. A couple weeks back Google began dripping out emails via Think with Google to describe the typical customer journey and visually articulate how users utilize search in their decision-making process. So what’s Google’s take on […]
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Update: Oct 2019 As Facebook Marketing Partners, Dennis and Megan were invited to spend the day with members of the Facebook Ad Tech team at Facebook’s Menlo Park, CA campus learning about some amazing new opportunities! More photos here. It’s with great pride and pleasure that I share ONeil Interactive’s newest accreditation. One of […]
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You’ve probably heard us say “a website is never finished,” as we believe we can always find ways to improve. And that goes extra for Homefiniti. We’re constantly updating and improving Homefiniti to be the marketing operating system of home builders. From a whole host of enhancements, improvements, and new features, we’ve rounded up the […]
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