I love shiny buttons and bells and whistles and new tech. I am a marketers dream because I am easily swayed by the ads they create and I always want the next new thing. Enter the Facebook Portal. At first glance, I thought, “Oh wow look at it, it’s so fancy.” And then, because in […]
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Home builders are deflecting threats all the time, and I really don’t like to be sounding alarms on new ones without clear evidence. I believe the topic of web accessibility is a real vulnerability to the business. So much so that it I feel failing to bring it to your attention would be a disservice to […]
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As the number and scale of home builders enjoying the power of Homefiniti grows exponentially, we’re fortunate to be challenged with the never-ending improvement of the platform. In 2018 we released over 100 new features and enhancements to make Homefiniti more powerful… so far. When sales and marketing teams are managing hundreds or thousands of listings […]
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We spend a lot of time helping home builders market to potential buyers, so when we see creative ads that do just that, we take notice and give kudos. The National Association of Realtors wants home shoppers to know; they get it. They get the need for house hunters to lay sprawled out across a […]
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Goodbye Google AdWords…Hello Google Ads! Last month, Google announced a major rebranding effort that is scheduled to roll out today. Moving forward the global online advertising product known as AdWords will sunset and become Google Ads. Google launched the AdWords platform on October 23, 2000 with just 350 initial advertisers who were interested in seeing […]
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I’ve been looking forward to the Jeff Shore Sales Leadership Summit since we left last year’s event. It’s high-energy, high-quality production that’s packed with positive open-minded sales and marketing leaders eager to talk about what makes our worlds go ‘round. A Venue to Inspire This year’s summit did not disappoint, as the Shore Consulting team […]
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Unless you’ve been shielding yourself from all media sources for the past few weeks, you’ve most certainly heard about Facebook’s Cambridge Analytica drama and the potential ripple effect on your reach as an advertiser. If not, we’ll spare you the gorey details in this post, but may we suggest this abridged version of the story? The […]
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What is Retargeting? According to Wikipedia, Retargeting or Remarketing is a form of online targeted advertising by which online advertising is targeted to consumers based on their previous Internet actions. In home builder marketing terms, retargeting is – displaying an ad for your brand, community, floor plan, or quick move-in home, online, to a prospect […]
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It’s that time of year! Love it (probably not) or hate it (more likely), you have to spend the bulk of Q4 putting some thought into next year’s budget. To help, we’ve compiled a list of things to keep in mind as you spread out your 2018 marketing dollars. Digital Still Gets the Lion’s Share […]
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When speaking with clients we often receive questions about the difference between a Facebook Business Page’s posts, boosted posts and paid advertising because Facebook offers many ways for businesses to reach their customers. Facebook Business Pages With your Facebook business page, you can post pictures, videos, links and plain text. Posting as your business […]
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Have you read Google’s latest report on new home and custom home search trends? No? That’s ok, because we distilled all the dry data and charts into three powerful takeaways that should convince any home builder that PPC campaigns are key to an effective and competitive marketing strategy. “New Home” and “Custom Home” Google searches […]
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Join the National Sales & Marketing Council at Noon on Tuesday, Sept. 26 for a 30 minute webinar hosted by Dennis O’Neil. Dennis will cover “Techniques and Strategies for Purposeful Branding,” based on his Sales & Marketing Ideas magazine cover article earlier this year. During the webinar, Dennis will examine what makes a brand purposeful […]
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Intro to the Case: Recently, ONeil Interactive published a case study based on one of our clients, a well-respected home builder, and one of our latest marketing tools, “Follow.” Follow generates thousands of individual Facebook ads — no less than one for every community, floor plan, and inventory home a builder has available for sale. […]
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Last month, our Digital Strategist Stacey and PPC Manager Bev attended SMX East in New York, to learn about all of the latest in Search Engine Optimization and Search Engine Marketing and see how we can apply these tactics for our clients. Read on for their recaps of the biggest SEM and SEO takeaways. […]
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You probably already know how important content marketing is for your business; especially blogging, which can help increase search engine rankings and generate more leads. But blogging is more than just giving your customers information. Here are 9 essential ingredients to help you take your business blog from so-so to share-worthy and successful. Attention-Grabbing Headline […]
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