🎶Here I go again on my own, going down the only road I’ve ever known 🎶. Wait what? I don’t know. I’ve had a few earworm songs in my head this week and this morning that’s the one. It’s probably not even the right lyrics because my kids tell me that the songs I’ve been […]
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The team at ONeil spent time this week discussing Facebook’s Conversion API implementation and first party data. We also spent some time talking through how businesses are able to show up on maps in search results (a continuation from last week). And wouldn’t you know it, these topics are front and center in my newsletters […]
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It’s Friyay! My oldest kid is celebrating her last day in middle school while my youngest is taking a mental health day because end of year project overload is real. Meanwhile, I spent some time earlier this week assembling the various calendars I employ and discovered that my world will be chaotic and very “before […]
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Recently, we’ve been getting questions about how to control the lead volume and help balance out marketing spend vs. new home inventory. We thought this would make an excellent blog as well as a handy Homefiniti and Beyond topic, so we went forward with trying to bring it to you live on Friday, May 14th. […]
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The week went by slowly but today is flying by and there don’t seem to be enough hours to accomplish what I want to do today. Blergh. But anyway, the week’s news is also somewhat slow so I’m going to take a slightly altered tack today. We all know that it’s not a bubble and […]
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Oh hey it’s me, the broken record, here to tell you that once again this week has zoomed by. It was a good one too! Lots to be thankful for this week and many interesting conversations and goings on in the housing and marketing world. Data privacy, housing – đź‘Ťđź‘Ž?, and SEO are top of […]
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You all, there is sooo much news this week. You should see the amount of tabs I currently have open trying to narrow down my important article list and I just can not do it. I do feel a bit like a broken record in that there is an ever increasing pattern to what I’m […]
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For the last two days we’ve had some form of precipitation coming out of the sky, enough to keep my kids home and for my husband’s office to close yesterday but not so much that it’s any more than a nuisance. The same can’t be said for much of the South. We never lost power, […]
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Want to know how your website and digital marketing measures up? Then this is the post for you. In this episode of Homefiniti and Beyond, we discussed 5 key website benchmarks along with our 2 digital marketing benchmarks that we’ll be using to measure our 2021 performance with. We also covered the 4th quarter numbers […]
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And just like that it’s Friday once more. I spent the better part of my work week going down a rabbit hole of data for two reasons. First and foremost, today’s edition of Homefiniti & Beyond is all about website and digital marketing benchmarks from the 4th Quarter of 2020 as well as 2020 overall. […]
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I’m back, and full of interesting news for the week. Thanksgiving wasn’t typical but it was nice nonetheless. There were copious amounts of food and drink consumed and a great deal of time spent lounging in my house coat enjoying snuggles with my kids. A nice refuel to help set up for a productive week, […]
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Less than a week until Thanksgiving, 2020 just keeps steamrolling right on through. Covid is surging, my kids are learning virtually again, and we’re back to not going inside anyone’s home or letting anyone in ours. The good news is that I started putting up my Christmas decorations on November 1st and I’m pretty sure […]
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I must confess that I am writing this in the evening hours of November 5th. It’s actually my birthday today (Nov 5 – mark your calendars and respond accordingly next year with cards, flowers, and Reece’s Cups ;)) and because of that, I’m taking a day off tomorrow to relax and enjoy a long weekend. […]
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Good news, I survived last weekend’s birthday party. Bad news, I’m now the mother of a 14 year old. This week marked her return to in person school alongside her younger sister who returned last week. And oh my god I do not miss this part of pre-pandemic life. Mornings are like a cat 5 […]
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Third quarter came and went with the blink of an eye. Through hurricanes, wild fires and floods, the home building industry took no hits in the third quarter. The same is true in digital marketing. Facebook and Google both reported solid increases to impressions and clicks while remaining extremely cost effective. The news remains upbeat […]
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