The ONeil Interactive team is at it again and we’re preparing the 2014 Pulse survey to send out to hundreds of sales & marketing professionals in the industry. This is our third year soliciting feedback on where builders are spending their marketing dollars, what’s working and where efforts are falling flat. Of course we’ll be […]
Read More »In a recent Builder Web Apps blog post, we released our semi-annual Builder Web Stats report and revealed a few notable data points relevant to the world of home builder sales and marketing. Scott Stroud from BuilderRadio thought these metrics were worth sharing with his listener audience, so he invited Dennis O’Neil, of ONeil Interactive and […]
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We’re all for sharing best practices and new techniques when it comes to web design and development, so BohConf 2013, an “unconf” inspired conference held at the University of Baltimore, seemed like the perfect way to spend our day. This collaboration of web professionals and enthusiasts alike, opens gainful dialogue on everything from Angular JavaScript […]
Read More »The ONeil Interactive team, creators of Builder Web Apps, spent a lot of time on stage at the annual Maryland Awards of Excellence (MAX) Ceremony on Thursday, May 16, as they scooped up accolades in five marketing categories. The evening was hosted by the Homebuilders Association of Maryland (HBAM) with a lot of familiar faces as well […]
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The spring market is underway and there’s a lot of positive press about increasing home starts. We love this builder-friendly news, but with all the activity who has time to update Facebook every time your communities have something new to share?? Builder Web Apps says let our Facebook app do the heavy lifting for you! […]
Read More »Part of the survey of 277 sales & marketing leaders by Builder Web Apps and Shore Consulting, dove into how marketing efforts correlated to achieving their teams’ sales goals. We focused questions on such budget items as social media and online marketing and the numbers don’t lie. Builders with a mobile website exceeded 2012 business […]
Read More »The International Builders’ Show in Las Vegas is less than two weeks away and the Builder Web Apps team is gearing up to take Sales Central by storm. In addition to co-presenting the Pulse 2013 event with Jeff Shore on Tuesday, January 22 at 10:30am in Sales Central (South 219) and sponsoring the Sales Central charging station, we’ve […]
Read More »The International Builders’ Show moves back to Las Vegas this year and we are MOST excited about one event in particular. No, not losing our shirts at the roulette wheel; the Sales & Marketing Pulse 2013! We surveyed hundreds of sales & marketing leaders across the country about how they fared during the 2012 builder […]
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The relationship the Internet has with the salesperson is a fascinating one. Some salespeople choose to ignore technology. Some fear it. Some choose to fight it. And some choose to work with it. Over the last 15 years, I’ve witnessed first hand the changing role of the traditional salesperson; How the Internet has impacted salespeople like robots impacted the […]
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It’s no secret the impact that Facebook is having on consumer behavior. In fact, in recent months, Facebook has risen into the top 5 referring sources of traffic for some of our clients’ websites. Despite this impact, many builders are still somewhat skeptical of Facebook’s role in the buying process, and I can sort of […]
Read More »I began to get the feeling that my online activities were getting a bit too fragmented. I’ve got wonderful new marketing partners over at Escapade ONeil Media Group, and I’m in great company over at New Home Know-how, but I felt I needed a home base – so here I am.
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