I am convinced that the mobile web offers some of real estate’s most exciting opportunities in the next 5-10 years. Some of the ideas I’m about to share are certainly not the “show me some case studies” type, but most great opportunities are best identified early, no? And as is the case with all impactful technologies, […]
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A few weeks ago I got seriously excited when I saw the future of hyper-local real estate search offered by the Layar browser. At the time, this “augmented reality” browser wasn’t available yet in the U.S. However, now it appears it is, and Trulia is the first one that I know of to offer their […]
Read More »If you’ve toyed with the concept of a mobile campaign or a mobile website, but were turned off by the additional cost or the complexities, there is an option that is fast, simple, and maybe free. Yep, it might be free. NewHomeSource.com is the consumer portal of BHI, and if you’re not part of the […]
Read More »Early in September [2008], I wrote an article about the how mobile marketing and the evolution of mobile phones was going to impact new home marketing. If you have not read it, it can be found here: Mobile Marketing & New Homes – A Perfect Fit In the article I discussed how Google’s new cell […]
Read More »Mobile, or cell phone, advertising is still in its infancy. Good things are just starting to happen and bigger things are definitely coming. While homebuilders have always been a bit slower to adopt new technology, mobile marketing is shaping up to be a good fit, and one worth experimenting with now. The cell phone has […]
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