🎶Here I go again on my own, going down the only road I’ve ever known 🎶. Wait what? I don’t know. I’ve had a few earworm songs in my head this week and this morning that’s the one. It’s probably not even the right lyrics because my kids tell me that the songs I’ve been […]
Read More »
This week was the best week of 2021 so far and I’ve had some good weeks this year. I took my 14 year old and 3 of her friends to the beach Sunday-Tuesday where they were mostly self-sufficient and I got to work on the screened porch in perfect sunshiney, not too hot weather. We […]
Read More »
During the Google Marketing Livestream last month Google announced that image extensions are now out of beta and available globally. This means that advertisers can now include images with their search ads to help stand out from the competition. What does this mean for Homebuilder Marketing? Image extensions for paid search ads give homebuilders an […]
Read More »
The team at ONeil spent time this week discussing Facebook’s Conversion API implementation and first party data. We also spent some time talking through how businesses are able to show up on maps in search results (a continuation from last week). And wouldn’t you know it, these topics are front and center in my newsletters […]
Read More »
My baby girl finished middle school this week. It was a major event that upon completion will have involved the actual ceremony, a dinner hosted by the school, a pool party (today) hosted by the parents, and two trips with friends to commemorate the occasion. Needless to say, I’m a little concerned about what this […]
Read More »
It’s Friyay! My oldest kid is celebrating her last day in middle school while my youngest is taking a mental health day because end of year project overload is real. Meanwhile, I spent some time earlier this week assembling the various calendars I employ and discovered that my world will be chaotic and very “before […]
Read More »
Recently, we’ve been getting questions about how to control the lead volume and help balance out marketing spend vs. new home inventory. We thought this would make an excellent blog as well as a handy Homefiniti and Beyond topic, so we went forward with trying to bring it to you live on Friday, May 14th. […]
Read More »
Hey! Hi! Hello! Yesterday afternoon for the first time in 14 months I was in our office with 6 of my coworkers. It was the most glorious thing. Several of us enjoyed it so much we continued on with dinner at the restaurant in our office parking lot which provided me with 6 nonstop hours […]
Read More »
I showered and dressed first thing this morning (not the norm in my pandemic life) in one of my favorite pink sweaters, I snagged a limited edition Meanwhile Back on the Farm raspberry pink tote (the stuff my handbag dreams are made of) this morning, the sun is shining, my kids are getting their first […]
Read More »
The week went by slowly but today is flying by and there don’t seem to be enough hours to accomplish what I want to do today. Blergh. But anyway, the week’s news is also somewhat slow so I’m going to take a slightly altered tack today. We all know that it’s not a bubble and […]
Read More »
Insert a thousand cliches about time, the weather, spring, and sunshine. It’s been a great week. I started a pottery class on Monday night – it’s really hard but I love it. I gave up drinking and carbs during the week to try and shed some Covid habits and it’s paying off. I feel much […]
Read More »
As I first started reading this week’s news it was looking like this would be a light week. I was wrong. There’s so much news this week. I’ve got a ton of links to share and it’s gonna fall under more than three categories. Buckle up for the long read. {INSERT 🦈JAWS🦈 MUSIC HERE} It’s […]
Read More »
It’s been a whirlwind of a year and we’re only at the beginning of the second quarter! While we’re currently hearing a lot about supply issues and rising interest rates, that hasn’t stopped people from wanting to buy a new home. In fact, all signs point to even more demand. And by all signs, we […]
Read More »
Hi! Hey! Hello! You all, my vacation was amazing in terms of the sheer relaxation it provided. To not have to focus on work or answer emails or zoom into any meetings was such a gift. I feel refreshed, relaxed, renewed, and ready to jump back into work with a much clearer focus. I also […]
Read More »
It’s not even 9am and the sun is shining so brightly that I had to draw my curtains closed so I could see what I was reading. April has arrived and you all, I am getting on a plane with my family on Sunday and flying to Florida to visit my parents for the week! […]
Read More »