ONeil Interactive Website Design for Home Builders
Navigation

Archives

Image Extensions are out of Beta!

June 18, 2021 | Stacey Titemore

During the Google Marketing Livestream last month Google announced that image extensions are now out of beta and available globally. This means that advertisers can now include images with their search ads to help stand out from the competition. What does this mean for Homebuilder Marketing? Image extensions for paid search ads give homebuilders an […]

Read More »

Google Ads Upcoming Policy Updates for Housing

June 19, 2020 | Stacey Titemore

Ever since Facebook announced their policy updates for housing, employment, and credit advertisers in 2019 we anticipated that Google would soon follow suit; in other words, we knew this was coming. As suspected, Google announced last week that those same advertising restrictions for housing, employment, and credit advertisers would also be coming to their platform, […]

Read More »

Importance of Organic Search Presence

May 4, 2020 | Stacey Titemore

SEO is more than just the organic traffic coming to your website. It’s also about search presence, how a business appears in the organic search results. With the recent uptick in online activity and the shift in online consumer behavior, a businesses search presence should be a top priority for marketers now more than ever. […]

Read More »

Why Your Brand Term Shouldn’t Be Your Paid Search Strategy

February 20, 2020 | Stacey Titemore

We like to consider paid search efforts to be the “sprint” of marketing efforts in comparison with other digital marketing avenues (SEO would be considered a “marathon”). A paid search account and campaigns can be set up for most businesses fairly quickly and basically guarantees that the business website can appear in the search results […]

Read More »

Google Includes Photos in Search Results for New Homes

February 13, 2020 | Stacey Titemore

It’s no secret that Google is constantly making changes to the search algorithm and the way they display search results. We noticed this past week a new “Search by Photos” option appeared for certain queries. This is a game changer for new home builders who want a chance to be able to visually showcase their […]

Read More »

SMX Advanced 2019 Recap

June 19, 2019 | Stacey Titemore

A few weeks ago I had the pleasure of traveling to the Pacific Northwest for my very first time to attend Search Engine Land’s SMX Advanced conference in Seattle, Washington. If you’re not familiar with what SMX (Search Marketing Expo) is, it’s one of the leading events for SEO and SEM professionals and I was […]

Read More »

Is Retargeting Part of Your Home Builder Marketing Strategy?

December 28, 2017 | Stacey Titemore

What is Retargeting? According to Wikipedia, Retargeting or Remarketing is a form of online targeted advertising by which online advertising is targeted to consumers based on their previous Internet actions. In home builder marketing terms, retargeting is – displaying an ad for your brand, community, floor plan, or quick move-in home, online, to a prospect […]

Read More »

Google Analytics: Getting Rid of Pesky Spam Site Data

August 24, 2015 | Stacey Titemore

If you’re using Google Analytics to track your website traffic you’ve probably come across sites like semalt.com, floating-share-buttons.com or get-free-traffic-now.com in your traffic reports. But…what are these referral sites? Is this legitimate traffic to my website? Does this affect the rest of my Google Analytics data? How do I remove these sites from my Google […]

Read More »

Subscribe

We send emails monthly-ish.
All content, no sales pitch, but maybe a #HumbleBrag or two.
And sometimes, we include stuff that's just there to make you smile.