The ONeil Edit – September 25, 2020

Heading into the last weekend in September like woah! It’s definitely fall y’all and I can’t wait to enjoy the cooler temps this weekend with some bonfires and socially distant socializing. But before I get to that, here’s the news that caught my attention this week. It’s a short but sweet edition of The ONeil Edit and Facebook is my focus. Facebook is my true love, even when it breaks my heart time and again. I just can’t quit it. But this week was a good week in Facebook world. 

First and most importantly, Facebook finally killed the 20% text rule. Truthfully, it had been dying a slow death, but it’s now officially official. You can fill your images to the brim with text and run them in ads! Facebook will still tell you that less text performs better, but for those of us who struggle to convey a message and only use 20% of the space to do so, this is huge!

The second piece of news is that Facebook is going to allow creators to claim ownership of images and enforce taken down requests. This is huge for the creative community but is important to note all around. We’ve discussed image rights before and this is another instance in which you really need to pay attention to the content you’re generating and using; not just in ads or on your website, but also on your social media feeds.

Since the concept of the Edit is to really edit down the news that we read to the most important articles from the week, I don’t have a third to share, as nothing else really grabbed my attention. As always, thanks for reading and be sure to tune into Homefiniti and Beyond next week when I interview a coworker so you can get to know Team ONeil.

 


Molly White

Molly White

Digital Strategist

I am a passionate early adopter. At ONeil Interactive I help clients put their best technological foot forward while generating high quality leads with digital campaigns that consistently beat industry averages.