The ONeil Edit – September 4, 2020

It’s the Friday of a long weekend and I hope you all have some plans to relax for a couple days before what I always think of as a new year (my kids are school aged) with a fresh start. So before you head off into the weekend here’s what caught our attention this week.

Google Chrome will drop support for the Flash player in December 2020. This will not impact Homefiniti as Homefiniti does not use Flash. As of August 2020 about 2.5% of websites use Flash. Sites that do use Flash will have to change as other browsers already dropped support by default or they will soon follow Google Chrome. 

There has been a focus on 3rd party cookies (the tracking code that allows companies to collect information on the customer so they can retarget people who have visit their website). Currently, Safari and Firefox don’t allow them and Google’s Chrome Browser is headed that way. This is a handy article that breaks down what it means for marketers and our clients. Good news! It’s not the end of the world and we’re already working on solutions.

This article caught my attention because I had just completed a google image search and noticed the change. It’s important to pay close attention to the licensing rights of images you use on your website and in your marketing. If you aren’t paying for the image, make sure it is ok for commercial reuse. Using other people’s photos without permission can get you in trouble and lead to some hefty fines. Canva, Pixabay, Unsplash and Pexels are great resources for free photos that you can use in your marketing.

Finally, did you watch our latest Homefiniti and Beyond? Dennis explained XML and how to make the best use of it.

Molly White

Molly White

Digital Strategist

I am a passionate early adopter. At ONeil Interactive I help clients put their best technological foot forward while generating high quality leads with digital campaigns that consistently beat industry averages.