It’s almost time for the International Builders’ Show! Like most sales and marketing pros, the education sessions are among our favorite things at IBS. This is second only to catching up with friends and colleagues. And as usual, there are so many good sessions on the schedule. Unfortunately, we cannot see them all.
Below are our picks for the best of the best. If you’re at IBS this year, whatever you do, don’t miss these!
The Internet Elite: Best Practices in Online Sales & Marketing
Tuesday, 10-11am, South 220
Anytime we can hear directly from the marketing teams of leading home builders, we listen close. This session, moderated by Mike Lyon, features front line decision makers from M/I Homes, Ideal Homes, and Schumacher Homes. If your flight doesn’t come in in time for this one, you can catch the encore presentation at 3pm, also in S220.
The Ultimate Online Sales Counselor
Tuesday, 1-2pm, South 220
The online sales counselor can be more influential than your website. Despite the relatively slow and hesitant adoption, the OSC has become an integral part of how many builders operate. Plus, our friend Bruce Rosenblatt from Bozzuto Homes is participating. Go say hello to Bruce!
2015 Super Sales Rally: The Return of the Sales Warrior
Wednesday, 9:30a-Noon, South 223
You simply don’t miss the Sales Rally. This year’s lineup includes sales rally veterans like John Palumbo, Meredith Oliver, and Jason Forrest, but we’re excited by the new faces of David Avrin and Ed Robinson.
Go Mobile: 15 Reasons You Need Mobile Marketing Now
Wednesday, 10-11a, South 229
Here’s the “½” in our 5 ½. This session conflicts with the Sales Rally, but if you’re more of a marketing geek than a sales warrior, this session is for you.
♥ Stand Out! 50 Social Media & Content Marketing Ideas to Get You Noticed
Wednesday, 2:15-3p, Sales Central, S219
Admittedly, I’ve got a biased opinion on this session. Come see Dawn Sadler and I present a HUGE list of ideas to make an impact in your 2015 marketing. Come prepared to be inspired in this fast paced session full of actionable takeaways.
How to Integrate Online with On-Site for Amped-Up Sales Results
Thursday, 10-11a, South 220
Home shoppers expect the online and onsite experience to be seamless. We’re excited to hear Myers Barnes and Molly Elkman share their thoughts on how to make this happen.
So there you have it. This definitive list will bring you cutting edge knowledge, ideas, and insight to bring home for an amazing 2015 – Internet, Online Sales, Onsite Sales, Mobile, Content Marketing, and bringing it all together with continuity.
I’ll see you there!
BTW, Please reach out and say “Hello” while you’re at the show. I’m always game for good conversation over coffee and other more potent drinks. I’m staying at the Wynn and will be in town for the whole show. Call, text, or tweet > 443-324-7564 or @dennisoneil.