Worthington Green – A Step in a New Direction for Builder Websites

We love when builders are open to progressive design concepts. So when we came across the Worthington Green website our response can be likened to that of a kid in a candy store! This luxury custom home community in Baltimore recently launched their new website and it came equipped with all the bells and whistles you’d expect from a forward thinking builder such as Goodier Baker Homes.

Within the first few moments of visiting WorthingtonGreen.com, the booming imagery instantly exposes the objective of dramatic design. There is minimal text to distract from the artistic value, and instead, the website relies on clean navigation and bold headlines to deliver Worthington Green’s message.

Independent of the beautiful aesthetic, it appears the user experience is the utmost priority. Whether you are visting Worthington Green’s website from your desktop, tablet, or mobile phone, the responsive design components allow any visitor to transition between screen sizes without compromising  navigation “friendliness”.

Kudos to Worthington Green for leaving a lasting impression.


Dennis O'Neil

Dennis O'Neil

President

Dennis has spent over 22 years using the internet to sell and market new homes. He blogs about internet marketing for home builders here, wrote a book about technology's impact on the sales process, and is a respected speaker on advanced internet marketing and the online sales process.