We’ve been a big proponent of mobile websites for home builders for many years. And some of our recent reports show how consumers are increasingly using mobile phones in their new home searches. A recent study released by Google backs up not only the importance of mobile in your web strategy, but the importance of a consistent “multi-screen” experience for consumers.
What is multi-screen?
The Google study embedded below discusses the concurrent and sequential use of multiple devices by consumers to intereact with the same company or product. This means that users might use a tablet to browse a business’s website after seeing a commercial on TV. They might search for a product on their phone for preliminary research, but then continue that activity on their laptop or desktop, all while watching television.
Note below how often 60% or more of the survey respondents started their search on their mobile phones, and then continued the search on their laptops. Anecdotally, our client data supports this. We see a tremendous amount of organic search traffic fueling mobile website visits. This means users are opening Google on their phone and typing in phrases like “new homes in _____” and finding builder mobile websites.
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The findings of the report support the idea that mobile phones, tablets, and desktop websites are not silos. Consumers don’t interact with just one. They interact with all of them; often at the same time. It’s more important than ever that your customer’s entire web-based experience with your company be consistent across all platforms.
Does your website look good on mobile phones? iPads? Android tablets? There’s a lot more than “mobile” and “desktop” to think about now.
The full study can be downloaded here.
