What is Pages-per-Visit (PPV)?
Pages-per-visit, sometimes abbreviated PPV, is the average number of individual pages a visitor to your website. Each new page they visit counts a 1, so a pages-per-visit or 3.53 means the average visitor in that sample viewed 3.53 pages before leaving.
Who Cares?
Pages-per-visit is a good measure of traffic quality. We can infer that a visitor who views more pages of your website is more interested in your homes than a visitor who does not.
Best Use
Like bounce rate and time-on-site, pages-per-visit is a metric best used to determine the quality of traffic from specific sources as opposed to using it as global metric. However, if you’re interested, you can see average home builder website time-on-site rates here.
Look at the Traffic Sources report in Google Analytics and examine the pages-per-visit column. If traffic source A and B are sending you an equal volume of traffic, compare the pages-per-visit column. If one has a 1.50 PPV and the other has a 3.25 PPV, the answer of who is sending you better quality traffic will be clear.
