November 18, 2008 |
Early in September [2008], I wrote an article about the how mobile marketing and the evolution of mobile phones was going to impact new home marketing. If you have not read it, it can be found here: Mobile Marketing & New Homes – A Perfect Fit In the article I discussed how Google’s new cell […]
Read More »October 20, 2008 |
In an earlier post, I discussed how social networking web sites could be used to reach out to new leads – self-prospecting with new technology. That post described a specific example using Facebook to find young professionals. If you missed that, you can start by reading it here: Self Prospecting with Social Networks – Part […]
Read More »September 4, 2008 |
Mobile, or cell phone, advertising is still in its infancy. Good things are just starting to happen and bigger things are definitely coming. While homebuilders have always been a bit slower to adopt new technology, mobile marketing is shaping up to be a good fit, and one worth experimenting with now. The cell phone has […]
Read More »August 19, 2008 |
Social networks have changed the way people connect and share information on and offline. In the early part of the decade homebuilders argued that they were gaining incremental sales because of their Internet presence. Those days are long gone. A website and online marketing is a necessity to maintain market share. Today’s incremental sales online […]
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