Strategy

2010 is Going to Make You Cry

| Dennis O'Neil

If new media marketing was an onion, 2009 peeled away just the surface layer of potential. However, in 2010, we’re heading deep into that onion – get ready to cry… in a good way. Last year’s new media tools are maturing, and their business purpose is quickly coming into focus for more and more users. […]

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Its all the Newspapers’ Fault!

| Dennis O'Neil

I’ve used this video in more than one presentation, as I find it to be a great reminder of how far the Internet has come in a very short time. This video from 1981 shows some very early methods of transferring data, unbelievably, launched by the major newspapers! One wonders whether the papers would have […]

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New Home vs. Green Homes

| Dennis O'Neil

Yes, I know. I can barely mention the word “green” in many offices without eyes rolling before I get out the “een” part. I understand. Green is the buzz, but is it buzz-worthy? It’s obvious that the media has jumped on the bus, but how does is translate into real business for production builders? I’m […]

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