I expect you would agree that the sales process is different for customers already familiar with your brand, than it is for those who are not. If your website is performing like it should, it is exposing you to lots of visitors previously unfamiliar with your company. For this reason, most businesses need their website […]
Read More »A very common objection I hear when discussing social media for business – “What if a crazy customer gets on these sites and posts a lot of bad things about us?” Okay, fair enough concern. First I want to say that I disagree with the philosophy that there are no crazy customers, and that companies […]
Read More »All companies and individuals are looking to do more with less these days. No shocker there, right? And it’s equally as un-news worthy that many companies are looking to social media as a possible outlet to reach new prospects. Most often the charge is led by the Sales & Marketing department, who then asks me […]
Read More »I began to get the feeling that my online activities were getting a bit too fragmented. I’ve got wonderful new marketing partners over at Escapade ONeil Media Group, and I’m in great company over at New Home Know-how, but I felt I needed a home base – so here I am.
Read More »I am regularly asked about Twitter, but I’m never happy with how I’m able (or unable) to explain the platform and experience to a non-user. I’ve grown so fond of Twitter, I’d like to find a better way to share its benefits with others in a way that makes them understand its power and maybe […]
Read More »Yes, I know. I can barely mention the word “green” in many offices without eyes rolling before I get out the “een” part. I understand. Green is the buzz, but is it buzz-worthy? It’s obvious that the media has jumped on the bus, but how does is translate into real business for production builders? I’m […]
Read More »Your “browser” is the software program you use to view web sites. The vast majority of Internet users employ Microsoft’s Internet Explorer for this. However, new players have been shaking things up a bit, and here’s why business owners need to be aware. Some of you may remember the Internet “browser wars” of the late […]
Read More »Early in September [2008], I wrote an article about the how mobile marketing and the evolution of mobile phones was going to impact new home marketing. If you have not read it, it can be found here: Mobile Marketing & New Homes – A Perfect Fit In the article I discussed how Google’s new cell […]
Read More »In an earlier post, I discussed how social networking web sites could be used to reach out to new leads – self-prospecting with new technology. That post described a specific example using Facebook to find young professionals. If you missed that, you can start by reading it here: Self Prospecting with Social Networks – Part […]
Read More »Mobile, or cell phone, advertising is still in its infancy. Good things are just starting to happen and bigger things are definitely coming. While homebuilders have always been a bit slower to adopt new technology, mobile marketing is shaping up to be a good fit, and one worth experimenting with now. The cell phone has […]
Read More »Social networks have changed the way people connect and share information on and offline. In the early part of the decade homebuilders argued that they were gaining incremental sales because of their Internet presence. Those days are long gone. A website and online marketing is a necessity to maintain market share. Today’s incremental sales online […]
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