Have you ever been asked “Who is your ideal customer?”
Whether you are a B2B or a B2C business, we all have a defined target audience that we market to and who buys from us. There are obviously certain criteria that help this audience make decisions, like budget, size, timeline. But often decisions are fueled by the connections we make, and by building and gaining trust that we will deliver on our promises.
There are attributes that make a customer even better. For us, at ONeil Interactive, the ability to work with forward-thinking marketers who want to be challenged and to learn, makes it all that much sweeter. A perfect customer is one of mutual respect, where both sides can do some pushing and both sides grow, get better, and see results.
In business, we know we can’t be everything to everyone; having a niche is a key to success. While it narrows your market, it actually allows you to appeal to a group who value what you do. When your potential customer feels like you “really get them,” you become that much more appealing.
Liberty Communities reached out to us in late 2020 to discuss website options. They are a progressive builder based in Georgia and were our first client to utilize our online reservation payment system.
A couple of fun facts about their success: Their new Homefiniti website, https://libertycommunities.com/, which launched last Fall, was a Silver Nationals winner for Best Builder Website at the 2022 Builders’ Show 👏 . Liberty Communities rose to 77th position in the Professional Builder 2022 Builder 100 List. They were not ranked prior to this 🙌
The team at Liberty Communities understands the value of keeping prospects and buyers on their website. They focus on drawing them back and keeping them engaged. Buyers can create a profile and save their favorite plans and specs, they can see when new communities are launching and when new homes will be released, and they can reserve a home right from the website.
The Liberty team is progressive. They are thinking down the road. What can they do next? They understand that a website is never done and it’s constantly evolving, just like their buyers.
What are you doing to engage with new home buyers online? And to continually look at ways to enhance their digital experience? Let us help you! Read more about Liberty Communities here, and reach out to us to talk about how we can work together. Developing partnerships is our favorite part of business.
