And without further adieu, here are our the Thursday sessions that we think are closing out a strong week of sales & marketing education at IBS 2019 with a bang. Just in case you missed them, here are our Tuesday and Wednesday sessions to catch.
Dennis, Adam, and Megan will be at in Vegas all week so stop find them to share your favorite session and make sure to follow ONeil Interactive on Twitter, Facebook, and Instagram for more insight and commentary.
The Latest SEO Techniques: Win More New Home Buyers Through Organic Search
Thursday, February 21 | 10:15 – 10:45 AM
Tech Bytes Room, South 229
Speaker: Liz Reuth (Builder Marketing Edge)
What It’s About:
This session will test your knowledge of SEO and go beyond the basics to provide the latest tactics you can employ right now to inch your way up the organic search rankings. You will also gain insight into what many big builders and ILS sites are using to capture the new home buyer and how to compete regardless of your marketing budget.
Why It’s Can’t Miss:
SEO is one of the most challenging marketing tactics to leverage as the techniques that will get you to the top of the SERPs are ever-evolving. There are so many variables that factor into where you rank organically, that once you think you’ve mastered your market, there is something new to consider. Liz knows her stuff, so we think she’ll help sift through the snake-oil and provide an actionable plan of attack.
Analyze This: How to Diagnose, Solve & Sell More Homes Digitally
Thursday, February 21 | 12:00 – 1:00 PM
South 220
Speaker: Andrew Peek (Do You Convert)
What It’s About:
Using case studies from builders across the U.S., Andrew will guide you through how to diagnose problem areas in your community’s marketing plan, fix the core issues at hand, and ultimately sell more homes using digital analytics.
Why It’s Can’t Miss:
We love that this session is an advanced topic for savvy digital marketers. When you can begin to understand how digital analytics can help identify marketing blind spots and lead you to smarter solutions, you are one step closer to the front of the pack. Andrew Peek has loads of experience and a long list of credentials that make him the ideal tour guide down the analytics rabbit hole.
Selling to the Next Generations: Current Patterns, Behaviors & Preferences of Gen Z & Millennials
Thursday, February 21 | 1:45 – 2:45 PM
South 221
Speakers: Marnée Duffus and Brooke Collins (Builders Design)
What It’s About:
Explore the latest research on how the GenZ and Millennial consumers will shape the trajectory of the home building industry and what adjustments you can expect to make in your business to keep up with the high expectations and strong preferences of this generational demographic.
Why It’s Can’t Miss:
Anything containing “GenZ” and “Millennial” in the title is bound to be buzz-worthy! Capturing and maintaining the attention of these elusive “unicorns” of the marketplace is top-of-mind for many builders. They’re the current and next generation of home buyers, as well as what will take the industry into the future. Knowing what their needs are and how to sell to them is imperative. We think this session will arm you with the right information to make an impression.
