If you read our last post on the IBS 2019 Can’t Miss Tuesday Sessions, you know we’re breaking out the best of the sales & marketing education at the Builders’ Show this year. Here’s our Wednesday roster. We suggest adding them to your calendar or following us on Twitter, Facebook, and Instagram the week of the show.
2019 NSMC Super Sales Rally: The Future of High-Def Selling Is Now
Wednesday, February 20 | 9:00 – 11:00 AM
Spotlight Room, South 223
Speakers: Mike Lyon (Do You Convert), Meredith Oliver (Meredith Communications), Jeff Shore (Jeff Shore Consulting)
What It’s About:
This year’s Super Sales Rally, presented by the National Sales and Marketing Council, focuses on architecting the perfect sales presentation and how to dance the delicate line between high-tech and high-touch, without sacrificing human connection.
Why It’s Can’t Miss:
Each year the Sales Rally guarantees a high-energy, motivational vibe and one look at the presenter panel will confirm this year will be next-level. If you want to light a fire under your sales team and start your Wednesday off on the right foot, you will not want to skip out on this dynamic presentation.
No Data Left Behind: Leveraging Big Data to Target Buyers
Wednesday, February 20 | 10:15 – 11:00 AM
Tech Bytes Room, South 229
Speakers: Tanner Ross (SmartTouch Interactive), Joel Cox (Strategus)
What It’s About:
This session will focus on what Big Data is and how it’s used, as well as explore the impact it has on your marketing efforts across multiple channels.
Why It’s Can’t Miss:
Digital marketers go to great lengths to track their online traffic sources and navigate dashboard after dashboard to measure countles data points. But what does it all mean and how can we use Big Data to make marketing more effective? We think this session will help connect the dots and give actionable strategies to streamline your digital initiatives. This one overlaps a bit with the Super Sales Rally, so have your sales and marketing divide and conquer.
Let Your Lead Data Lead the Way: Marketing Attribution 101
Wednesday, February 20 | 1:15 – 1:45 PM
Tech Bytes Room, South 229
Speakers: Chris Hartley (Trendmaker Homes), David Betcher (Lasso CRM), Lucy Wolhtman (Zillow), Aryan Moharir (LGI Homes)
What It’s About:
This Tech Bytes session will use real-world builder examples to explore why single-touch marketing models so often fail, and how to effectively implement multi-channel marketing plans. You’ll also learn how to connect all your marketing channels to your CRM, what the different attribution models are, and how to make forward progress based on the results.
Why It’s Can’t Miss:
We preach all day, every day about the importance of diversifying your media mix. This star-studded lineup of new home industry professionals will undoubtedly affirm this theory. More importantly, it will provide you the tools to ensure you’re keeping in front of buyers regardless of what channel (or channels) they’re utilizing for their home search.
