The ONeil Edit – August 28, 2020

Happy Friday! We made it through another week. I don’t know about you but Covid time goes way faster than the before times went. After scouring the multiple newsletters I receive each week, consulting the team and a cursory glance through my newsfeed, I’ve rounded up the 3 articles that I found most impactful or interesting from the week as it pertains to our little corner of the internet. 

Google and many other businesses, our own included, have taken a stand on the Black Lives Matter Movement. Part of Google’s commitment to increasing diversity and awareness is through education. In their Think With Google insights, they recently shared a study that showed the power of diversity in advertising. In addition, our Search Conversion Manager was recently made aware of changes that are coming down the pike in Google ads with regards to targeting in the housing segment of ads. They’re following in Facebook’s footsteps and removing a lot of targeting options in an effort to not only follow EHO but also perhaps be one step ahead. 

Speaking of Google, Street Fight Magazine published some interesting information about trends they’re seeing from Google My Business. Google My Business is getting a lot of attention from team ONeil and many others in the digital marketing world because it has really taken off during Covid and plays a huge role as a traffic source for businesses. This study shows how people changed their engagement with businesses from the beginning of 2020 through July and shows a slow return to the new normal.

Apple Maps is launching in house ratings and a photo system for points of interest….it sounds suspiciously similar to the aforementioned GMB yes? Whereas it was once pulling in data from partners like Foursquare and Yelp, it’s now building them out in house. There doesn’t seem to be a way for businesses to manage it yet and the article states that:

“Apple is using on-device machine learning to present POI rating opportunities when it sees that someone has visited a place several times. The company will also be doing some checks to try and prevent abuse, such as only accepting ratings from people that have physically visited the place.”

Looks like one more place to make sure you have your ducks in a row and are monitoring. We’ll keep you posted as more information becomes available on this one. 

Have a great weekend and be sure to tune into Homefiniti and Beyond next Thursday.

Molly White

Molly White

Digital Strategist

I am a passionate early adopter. At ONeil Interactive I help clients put their best technological foot forward while generating high quality leads with digital campaigns that consistently beat industry averages.