Tuesday is the first official day of the Builders’ Show so we have to start STRONG. Here’s our breakdown of the can’t miss sales & marketing sessions to kick off your week. And we won’t make you wait…check out our Wednesday and Thursday picks now.
We don’t expect for you to remember them all, so make sure to follow us on Twitter, Facebook, and Instagram the week of the show. We’ll remind you when these hot topics are on deck.
Digital Persuasion: Ignite Your Social Influence
Tuesday, February 19 | 11:00 AM – 12:00 PM
Spotlight Room, South 223
Speakers: Erin Gargan (Socialite Agency)
What It’s About:
Social media guru, Erin Gargan King, dives into current social media engagement challenges, how to overcome them, and what it takes for builders to stand out in the increasingly competitive social marketplace.
Why It’s Can’t Miss:
Not only does Erin have a stellar reputation for social media savviness, but we have seen organic engagement on popular social channels such as Facebook and Instagram take a sharp nosedive in recent months. We’re interested to get Erin’s take on why this is happening and how to turn things around.
Stop Following Me! How Retargeting Ads & Behavioral Marketing Impact Your Brand
Tuesday, February 19 | 12:00 – 12:30 PM
Tech Bytes Room, South 229
Speakers: Megan English (ONeil Interactive), Cindy Plackmeyer (Wormald Homes)
What It’s About:
This session explores what retargeting is, the praises and pitfalls of employing this marketing tactic and demonstrates actionable strategies for implementing it without creeping out your customers.
Why It’s Can’t Miss:
We’re a little biased here as Megan is one of our own and Cindy Plackmeyer from Wormald Homes is one of our favorite clients, BUT the content of this session is timely to the recent spotlight on data privacy and cookie-based tracking technology. Despite criticism, we think retargeting ads are a crucial component of a builder’s marketing plan and this Tech Bytes talk should help explain why.
Become a New Home Ninja!
Tuesday, February 19 | 1:30 – 1:45 PM
Sales Central – South 219
Speaker: Quint Lears (NewHomeSales.com)
What It’s About:
Quint Lears outlines five strategies to advance, compete and win in a down and competitive market.
Why It’s Can’t Miss:
Other than always having a dreams of becoming a NINJA, there can never be enough insight into how to get ahead in the dog-eat-dog, new home sales marketplace. Quint’s energy is contagious, so you should leave this one with some solid selling strategies and a BIG smile.
Clash of the Titans! Marketing Megaminds Debate Today’s Hottest Topics
Tuesday, February 19 | 3:30 – 4:30 PM
Speakers: Dennis O’Neil (ONeil Interactive), Kevin Oakley (Do You Convert), Will Duderstadt (M/I Homes), Lucy Wohltman (Zillow)
What It’s About:
Four of the industry’s brightest marketing minds debate the most pressing sales and marketing questions of today with candor and comic relief and identify the counter-argument for some of the most commonly held marketing “truths.”
Why It’s Can’t Miss:
The speaker lineup is unbeatable (again, slightly biased), and if you attended last year’s Clash of the Titans at IBS in Orlando, you know that there is not a more fun and engaging format than this informative debate/sketch-comedy show. As one of the last sessions of the day, Clash of the Titans will send you into Happy Hour, well, happy.
