Our 2018 Builders’ Show Must-Attend Sales and Marketing Events

The 2018 NAHB International Builders’ Show is heading back to Orlando this year and the ONeil Interactive team has rounded up our picks for must-attend events. There’s no shortage of exciting sales and marketing sessions as well as great networking events on this year’s schedule. 

We gathered networking breakfast/lunch events and educational sessions covering the topics you need to know to be successful. Let’s get into it…

*Disclaimer – we included two of our own sessions to pump up your marketing know-how.

The problem when working with a coach isn’t that we don’t know what to do. The real problem is that we don’t want to change our mind. -Seth Godin

With that being said, think of IBS as your coach and the events below as ways to help expand your mindset.


NAHBNext Coffee and Networking

9:00-10:30 AM

Location: NAHB HQ – West Concourse, Exhibit Hall WC, Booth W4842

Kickoff IBS 2018 at NAHB HQ.  Enjoy coffee and networking in the #NAHBNext Lounge sponsored by the NAHB Young Professionals Committee. Oh, and make sure you ask how you can enter to win cool prizes while you’re at it!

Have something else planned during this time? No worries! Coffee, snacks, mentoring, happy hour, and a charging station for your phone are available each day of the show. Check the schedule to see what time works best for you. #NAHBYP

*Be Buzz-worthy: How One Builder Generated 1000’s of Leads Using the Quiz Craze

2:50 – 3:20 PM

Location: Tech Bytes – West Concourse, Level 2, Room W 230

Speaker(s): Dennis O‘Neil & Megan English, ONeil Interactive

What You’ll Learn:

  • Learn how this specific content marketing initiative was conceived and implemented, and why it was successful.
  • Learn the timeline and the costs to expect to launch this type of initiative.
  • Learn everything you need to know in order to implement a campaign like this.


Two Millennials Tell All: Deconstructing Today’s First-Time Buyers & Their Design Preferences

8:30 – 9:30 AM

Location: OCCC – West Concourse, Level 3, Room W 311 C

Speaker(s): Ali Wolf, Meyers Research | Cassie Cherry, Danielian Associates Architecture + Planning

What You’ll Learn:

  • Identify design and technology innovations that are proven to resonate with Millennials.
  • Explore the different “make me move” tactics that can motivate Millennials to buy.
  • Dissect current assumptions about Millennials and gain new insight.

*Clash of the Titans: Marketing Megaminds Debate Today’s Hottest Topics

1:30 – 2:30 PM

Location: OCCC – West Concourse, Level 3, Room W 311 G

Speaker(s): Dennis O’Neil, ONeil Interactive | Will Duderstadt, M/I Homes | Kevin Oakley, Do You Convert

What You’ll Learn:

  • Understand how your specific business situation will determine the answers to the most common marketing questions.
  • Identify the counter argument for some of the most commonly held marketing “truths.”
  • Learn challenging questions to ask your vendors when evaluating new marketing channels.

Social Hour: Killer #SocialMedia Case Studies

3:40 – 4:10 PM

Location: Tech Bytes – West Concourse, Level 2, Room W 230

Speaker(s): Will Duderstadt, M/I Homes | Matt Risinger, Risinger & Company | Heath Racela, This Old House Productions

What You’ll Learn:

  • Examine what makes a social campaign successful.
  • Understand the content planning and distribution process across Facebook, Twitter, and YouTube.
  • Learn how to set and attain goals and metrics for social campaigns.


How to Create a Brand That Sticks

9:45 – 10:15 AM

Location: Remodelers Central – West Concourse, Level 3, Room W 304 E

Presenter(s): Quint Lears, CMP, CSP, Master CSP, MIRM, NewHomeSales.com

What You’ll Learn:

  • Synergy: leverage the local real estate professionals for new business.
  • The power of videos: how to create professional videos for cheap.
  • Quick tips and traps for marketing and sales success.

NSMC Networking Lunch

12:15 – 12:45 PM

Location: Sales Central – West Concourse, Level 3, Room W 312

Drop by Sales Central for lunch on the last day of the show for valuable networking with sales and marketing professionals. Learn more about the NAHB National Sales & Marketing Council. #SalesCentral


If you’re under 45, check out these great opportunities for Young Professionals to get value from this year’s show! #NAHBYP #NAHBNext

We hope you find the events above valuable. For tips to make the most of IBS 2018, check out this ProBuilder article.

Coffee (or Happy Hour) talk with Adam and team ONeil Interactive at #IBSOrlando

Schedule a meeting with me here or call me (410.584.2500 ext: 112) to set up a time so we can talk digital marketing. I love great conversation and would enjoy being a resource for you.

Whether meeting with myself, Dennis or Megan, we hope to see old friends and make new ones during this year’s event so make sure to say hello or introduce yourself either way. We enjoy coffee or a tasty libation while discussing digital hopes and dreams!

To learn more about how the topics covered in these sessions can be applied to your marketing efforts, check out a few of our powerful ONeil Interactive solutions.

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Hashtags: #IBSOrlando #BuildersShow #SalesCentral #NAHBYP #NAHBNext

Adam Van Bavel

Adam Van Bavel

Adam’s passion is helping others. With a background in digital, marketing, sales, and PR, as well as a genuine interest in listening to others, Adam’s goal is to utilize client input along with fresh insight to create powerful outcomes. A four-time Baltimore City Paper Readers' Poll "Do-Gooder", Adam spends his spare time focused on social good