Search network text ads on the Search Network show above and below Google search results on PCs, tablets and mobile devices. A text ad has three parts: headline text, a display URL, and description text.
Text ad campaigns are built around relevant keywords and geographic targeting that ensure ads show to shoppers researching new homes in the same areas you are building. If a homebuyer types words in the Google or Bing search bar that matches the keywords you are bidding on, your ad can appear in the paid ad search results. Since search ads are also known as type of Advertisers only pay when a househunter clicks your ad to visit your website or call your business.