Search engine marketing is a form of Internet marketing that centers on promoting an organization’s product/services on search engine results pages through paid search campaigns.
A whopping 80% of home shoppers start their house hunt online. And when they log onto their computers they rely on powerful search engines such as Google and Bing to guide them in the right direction. Homebuilders who understand and leverage Search Engine Marketing are able to stay ahead of the competition and introduce their homes and communities to interested buyers actively looking for a new home.