AdWords is Google’s PPC ad service that allows advertisers to run text, video, image or email campaigns on their search engine results page and across their huge network of publisher sites. AdWords is based on a unique auction process that awards ad placement based on maximum bid and ad relevancy.
Google Adwords is a critical marketing tool for homebuilders since 80% of buyers begin their househunt online and 78% of web users rely on Google’s search engine to help them find what they’re looking for.